The customer lifecycle insights panels in the contact details overview present a quick visual of this contact’s interactions with your brand so far.
You can see the date they were first seen (i.e. first identified by Ometria), the date of their first purchase and their most recent purchase (Last purchase).
Predicted next purchase is a smart field which uses your data to calculate the average order gap for your customer and uses that information to predict when their next order will be.
See also: Predicted next order date use cases
See also: Lifecycle stages in Ometria