Customer snapshot – Ometria Help Centre

The customer snapshot in the customer insights screen provides a graphic overview of your customers (over all time) based on the following criteria:

Choose to view these metrics for either Total contacts or Total revenue:

customer snapshot total contacts:total rev.gif

For more insight into these statistics, you can select Show breakdown under any graph for further details:

These additional fields are:

Fields	Description
Number of contacts	The number of contacts in this group.
Number of customers	The number of contacts in this group who have placed at least one valid order.
Number of repeat customers	The number of customers in this group who have placed more than one valid order.
Number of one time customers	The number of customers in this group who have placed only one valid order.
Total orders	The total number of valid orders placed by customers in this group.
Total orders attempted	The total number of orders placed by customers in this group, including invalid orders.
Total CLV	Total customer lifetime value (CLV) i.e. total revenue from customers in this group.
Average CLV	Average customer lifetime value (CLV) i.e. average revenue from customers in this group.
Average orders	The average number of valid orders per customer in this group.
Average order value	The average value of a valid order placed by customers in this group.
Contact conversion rate	The ratio of contacts in this group that became customers (i.e. placed a valid order).
Customer repeat rate	The ratio of repeat customers against all customers.
Average recency (days)	The average number of days since last order for customers in this group. This metric might be affected by the way you process refunds. If you send Ometria a second order with negative values (see: Method two in Processing returns and refunds in Ometria) instead of updating an existing order status, your average recency is likely to be reported lower than is accurate.
Average first order delay (days)	The average number of days between becoming a lead and placing the first valid order for customers in this group.
Average second order delay (days)	The average number of days between first and second valid order for customers in this group. This metric might be affected by the way you process refunds. If you send Ometria a second order with negative values (see: Method two in Processing returns and refunds in Ometria) instead of updating an existing order status, your average second order delay is likely to be reported lower than is accurate.

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