The customer snapshot in the customer insights screen provides a graphic overview of your customers (over all time) based on the following criteria:
Choose to view these metrics for either Total contacts or Total revenue:
For more insight into these statistics, you can select Show breakdown under any graph for further details:
These additional fields are:
|
Fields |
Description |
|
Number of contacts |
The number of contacts in this group. |
|
Number of customers |
The number of contacts in this group who have placed at least one valid order. |
|
Number of repeat customers |
The number of customers in this group who have placed more than one valid order. |
|
Number of one time customers |
The number of customers in this group who have placed only one valid order. |
|
Total orders |
The total number of valid orders placed by customers in this group. |
|
Total orders attempted |
The total number of orders placed by customers in this group, including invalid orders. |
|
Total CLV |
Total customer lifetime value (CLV) i.e. total revenue from customers in this group. |
|
Average CLV |
Average customer lifetime value (CLV) i.e. average revenue from customers in this group. |
|
Average orders |
The average number of valid orders per customer in this group. |
|
Average order value |
The average value of a valid order placed by customers in this group. |
|
Contact conversion rate |
The ratio of contacts in this group that became customers (i.e. placed a valid order). |
|
Customer repeat rate |
The ratio of repeat customers against all customers. |
|
Average recency (days) |
The average number of days since last order for customers in this group. |
|
Average first order delay (days) |
The average number of days between becoming a lead and placing the first valid order for customers in this group. |
|
Average second order delay (days) |
The average number of days between first and second valid order for customers in this group. |
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