Contacts who re-enter campaigns with coupon pools

When a contact is issued a unique coupon code in Ometria, you can send them reminders of the same code as many times as you like, until they choose to redeem it.

See: Coupon code reminders

This is particularly useful in win-back campaigns which aim to reactivate lapsed customers.

Sometimes, customers become lapsed more than once, even after redeeming their coupon code.

Contacts who re-enter campaigns with coupon codes activated will either: 

• receive a new coupon code (if their old one was redeemed), or; 
• receive the same code again (if it has not been redeemed).

Example:

Jane is at risk of lapsing and enters your win-back campaign. She receives an email with a coupon code, and then two weeks later a reminder email with the same code. This time she uses the coupon code to place an order.

Jane is now active again and the coupon code is redeemed.

A year later, Jane is at risk of lapsing again. 

She re-enters the win-back campaign and receives a new unique coupon code.

Bob is in the same position as Jane, except when he re-activated he didn't use his coupon code.

When he re-enters the win-back campaign, he gets the same code he was sent last time.