Contact details: Profile optimisation agent

Ometria's profile optimisation agent uses your transaction data to learn about your customers' behaviour and predict whether or not they are likely to place another order, when they are likely to order, and how much they are likely to spend.

It does this by comparing the contact's behaviour with normal behaviour across your whole account.

You can use this data to optimise your revenue by targeting and personalising content for strategically valuable customer cohorts, e.g. one time buyers likely to buy again.

Find out more: How are AI attribute segments calculated?

See also: AI Attributes

Current performance

In the current performance panel you can see the current Customer spend (based on their average order value vs. the AOV for all customers in your account), and their current order frequency.

You can create segments based on both of these metrics in the customer filter.

Predicted 12 month performance

In the Predicted 12 month performance panel you can see the contact's predicted Customer spend (based on their average order value vs. the AOV for all customers in your account).

You can also see their Order likelihood and predicted AOV for 12 months time. 

You can create segments based on these metrics in the customer filter.

See: AI Attributes