Setting up a Paper Run integration

Paper Run is an automated direct mail provider.

If you have an account with Paper Run, you can work with them to collect segments directly from Ometria (via our List API) to target in direct mail campaigns.

This article explains how to sync the addresses in your ecommerce provider with Ometria to make sure Paper Run has the data it needs.

• Shopify setup
• Other importers (API only)

Shopify setup

If Shopify is your ecommerce provider, the easiest thing to do is set up a Flow in Shopify which triggers address updates to Ometria.

Paper Run will set up this Flow for you, please reach out to your contact there for assistance.

Set up your custom fields

You'll need to create the following custom fields in your Ometria account.

These match fields in Shopify Flow, so make sure the field IDs are exactly as listed:

Adding the flow to Shopify

Reach out to your contact at Paper Run and let them know you've set up the custom fields.

Paper Run will work with you to set up a Shopify Flow, which will sync mailing addresses in Shopify with Ometria.

Multiple stores

If you have multiple Shopify stores you'll need to import the flow for each of them.

Other importers

For other ecommerce importers (Magento, BigCommerce, SalesForce, etc.) that use API, you'll need to update your API to send address details to Ometria.

Updating your historic addresses

Once you've updated your ecommerce API, you'll need to export the email and address fields and then upload them to Ometria via CSV.

See: CSV Upload

Once this is done, your contacts' address details will be up to date in Ometria and the API will continue to update and populate any new address data.

Dynamic segments and automation campaigns

Paper Run collects dynamic segments from Ometria via the Lists API.

You'll need to create the segments you require in Ometria (e.g. unengaged contacts for a re-engagement campaign).

See: Create a dynamic segment

Go to Saved segments and copy the ID for your new segments to Paper Run:

To make sure these segments are regularly refreshed (every four hours), create an automation campaign using Contact has entered a segment as the trigger:

Save and publish your campaign.

Next steps and support

Please reach out to your contact at Paper Run for any further questions or support.