This page explains how to add contacts who click on different links in your email templates to different static segments.
E.g. You might want to add contacts who click on a particular box to a particular segment.
To do this, include a link in your buttons which adds clickers to a specific segment.
E.g. `30% off jeans` and `30% off dresses`.
You'll be able to track the number of contacts entering each segment and choose the winning segment.
Follow the steps below to create a dynamic button that:
- adds the contact to the defined static segment, and/or;
- redirects them to their preferences centre or another URL when clicked.
This is a useful way to Send polls and surveys using Ometria
Adding clickers to segments
Create two static segments in the Saved segments dashboard and note down their segment IDs:
Go to your template and create two call to action (CTA) buttons in the Visual editor.
Add links to each of your buttons using the link format:
https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=X
X is the segment ID for your chosen segment.
Redirecting contacts after clicking
If you want to direct the contact to a specific URL after clicking the button in the email, add &url=https://www.[your website].com/ after the segment ID in the URL.
For example:
https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=5113&url=https://www.ometria.com/
Clicking on this link adds the contact to segment 5113 and redirects them to the URL you entered - ideally, this would be the preferences centre page created by your development team.
If you want a link to redirect to a specific preference centre page, append &followon_page=<page>
E.g.:
https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=56&followon_page=thanks
Adding tracking parameters
If you want to add tracking parameters to your link, you must to use the `encoded_url` parameter and ensure that the URL you use is URL encoded, using a site such as: https://www.urlencoder.org/
This is to make sure that the tracking parameters don't get stripped from the URL when the contact is redirected.
E.g. https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=X&encoded_url=https%3A%2F%2Fwww.mysite.com%2Fcollections%2F
Testing
You can test whether the 'add to segment' link is working by sending a live email to yourself.
As special links are dynamic content, the information only populates in live emails, not in test sends.
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