This page explains how to add contacts who click on different links in your email templates to different static segments.
E.g. You might want to add contacts who click on a particular box to a particular list.
To do this, you need to set up two buttons, each with a link that adds clickers to a specific segment.
E.g. 30% off jeans and 30% off dresses.
This means you can track the number of contacts entering each segment and choose the winning segment.
Follow the steps below to create a dynamic button that:
- adds the contact to the defined static segment, and/or;
- redirects them to their preferences centre or another URL when clicked.
Create two static segments in the Saved segments dashboard and note down their segment IDs:
Go to your template and create two call to action (CTA) buttons in the Visual editor.
Add links to each of your buttons using the link format:
X is the segment ID for your chosen segment.
Re-directing contacts after clicking
If you want to direct the contact to a specific URL after clicking the button in the email, add:
&url=https://www.ometria.com/ after the segment ID in the URL.
Clicking on this link adds the contact to segment 5113 ('30% off dresses') and redirects them to the URL you entered - ideally, this would be the preferences centre page created by your development team.
Note: It's possible that a contact could click on more than one button and enter multiple segments, or they could click on the wrong button and enter into the wrong segment.
If you want a link to redirect to a specific preference centre page, append &followon_page=<page>
You can test whether the 'add to segment' link is working by sending a live test to yourself.
Be aware that testing previews does not work in this case, as the profile hash doesn't populate.