Special links: Adding clickers to static segments

This page explains how to add contacts who click on different links in your email templates to different static segments.

E.g. You might want to add contacts who click on a particular box to a particular segment.

To do this, include a link in your buttons which adds clickers to a specific segment.

E.g. `30% off jeans` and `30% off dresses`.

You'll be able to track the number of contacts entering each segment and choose the winning segment.

Follow the steps below to create a dynamic button that:

• adds the contact to the defined static segment, and/or;
• redirects them to their preferences centre or another URL when clicked.

This is a useful way to Send polls and surveys using Ometria 

Adding clickers to segments

Create two static segments in the Saved segments dashboard and note down their segment IDs:

Go to your template and create two call to action (CTA) buttons in the Visual editor.

Add links to each of your buttons using the link format:

https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=X 

X is the segment ID for your chosen segment.

Redirecting contacts after clicking

If you want to direct the contact to a specific URL after clicking the button in the email, add &url=https://www.[your website].com/  after the segment ID in the URL.

For example:

https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=5113&url=https://www.ometria.com/

Clicking on this link adds the contact to segment 5113 and redirects them to the URL you entered - ideally, this would be the preferences centre page created by your development team.

If you want a link to redirect to a specific preference centre page, append &followon_page=<page>

E.g.:

https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=56&followon_page=thanks

Adding tracking parameters

If you want to add tracking parameters to your link, you must to use the `encoded_url` parameter and ensure that the URL you use is URL encoded, using a site such as: https://www.urlencoder.org/

This is to make sure that the tracking parameters don't get stripped from the URL when the contact is redirected.

E.g. https://api.ometria.com/trk/segment?acc={{email.account_hash}}&profile={{profile.hash}}&segment=X&encoded_url=https%3A%2F%2Fwww.mysite.com%2Fcollections%2F

Testing

You can test whether the 'add to segment' link is working by sending a live email to yourself.

As special links are dynamic content, the information only populates in live emails, not in test sends.