Broadcast blueprints

Broadcast blueprints are like templates for segmenting your recipients.

Go to: Campaigns > Broadcast campaigns > click Create new campaign > Recipients tab:

You can use an existing blueprint by selecting Apply blueprint or otherwise create a new blueprint by configuring your recipient segments and then selecting Save blueprint:

Ometria blueprints

If you're new to Ometria's broadcast campaigns, save time and get started as quickly as possible by using our three ready made blueprints to segment your contacts and create instant variant waterfalls:

Our ready made blueprints are:

Lifecycle Stage 

Great for reactivation campaigns, launching new products and identifying and targeting your leads:

See: Lifecycle stages in Ometria

Customer Frequency 

Useful for reporting - for example, if you launch the sale of a new product you can identify whether you’re getting more interaction from your one-time shoppers or loyal customers.

See: Customer frequency bands in Ometria

Customer Value 

See if your VIPs are interacting with campaigns for your new product lines.

See: Customer value bands in Ometria

Deleting blueprints

You can’t delete the Ometria blueprints, but you can make changes to the segments/conditions of an Ometria blueprint and then save it for future use by clicking SAVE NEW.

If you delete one of your own blueprints (by selecting the delete icon ) the blueprint is permanently removed and cannot be retrieved.

Editing blueprints

You can’t edit a blueprint once it’s been saved, but you can apply an existing blueprint, make changes to your recipient segments, and then save as a new blueprint:

See: Segmenting broadcast recipients