Automation campaign performance: Overview

The Overview tab is the first screen you see when monitoring the performance of an individual automation campaign. 

Here you can view the KPIs (key performance indicators) for your selected campaign in detail:

As soon as an automation campaign is set to Active, Ometria starts recording the events attributed to it, e.g. emails opened, contacts unsubscribed, contacts placing orders etc.

This dashboard is populated with that performance data.

The number of Active contacts (i.e. contacts that have not exited the flow) displays at the top of the tab under the campaign title, as well as the Campaign last started date.

Be aware that campaign data can take up to two hours to populate in Ometria.

If the campaign was created earlier and changed recently, you can still see data from before changes were made. Just use the coral date range filter at the top of the screen. 

Campaign KPIs graph

The Campaign KPIs graph presents all of the important key performance indicators (KPIs) for the campaign.

Select a KPI to see how it changed over your chosen date range. (Click here for a list of KPIs and their descriptions).

You can also mouse-over different points in the graph to see the KPI value at the time. 

Campaign metrics

In the lower half of the Overview tab, the Campaign metrics table reports on your email performance per segment, split and email node. 

This helps you identify which email send nodes are driving engagement, as well as which are producing the most orders and revenue.

For details on how to build an automation campaign, see Automation campaigns overview. 

Select the version of the campaign you want to analyse from the Version dropdown, then decide how you would like to group your report.

You can group by: 

• Email node: Displays the metrics for all of the email nodes (includes splits tests and segments) in your campaign.
• Split test node: Displays the metrics for only the split test nodes in your campaign.
• Segment node: This displays the metrics for only the segments in your campaign.

If you save a campaign as a version and later delete any of the nodes in that campaign, you'll see the names of the deleted nodes alongside their performance statistics.  

You can also analyse the performance of an email node from the Versions tab and the Flows tab.