The Marketing tab in the Single customer view provides insight into the contact’s email activity:
The contact’s key email metrics are available at a glance.
These numbers include broadcast and automation campaigns, but not transactional emails.
|
Metric |
Description |
|
Emails delivered |
The total number of emails delivered to this contact (i.e. they reached the contact’s inbox). |
|
SMS delivered |
The total number of SMS delivered to this contact. |
|
Push delivered |
The total number of push notifications delivered to this contact. |
|
Emails opened |
The total number of emails this contact has opened. |
|
Emails clicked |
The total number of emails this contact has clicked. |
|
SMS clicked |
The total number of SMS this contact has clicked. |
|
Push clicked |
The total number of push notifications this contact has clicked. |
|
Email unsubscribed |
The number of emails that have prompted an 'unsubscribe' click from this contact. |
|
Email orders |
The total number of orders placed by this contact which are attributed to Ometria email campaigns. |
|
SMS orders |
The number of orders this contact has placed attributed to SMS. See also: SMS order attribution |
|
Push orders |
The number of orders attributed to push notifications. See also: Push order attribution |
|
Email revenue |
The total revenue from orders placed by this contact which are attributed to Ometria campaigns. |
|
SMS revenue |
The total revenue from orders placed by this contact which are attributed to SMS. See also: SMS order attribution |
|
Push revenue |
The total revenue from orders placed by this contact which are attributed to push. See also: Push order attribution |
See also:
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