The Marketing tab in the Single customer view provides insight into the contact’s email activity:
Note: Transactional emails are not included.
The contact’s key email metrics are available at a glance:
These numbers include broadcast and automation campaigns, but not transactional emails.
|
Metric |
Description |
|
Emails delivered |
The total number of emails delivered to this contact (i.e. they reached the contact’s inbox). |
|
Emails opened |
The total number of emails this contact has opened. |
|
Emails clicked |
The total number of emails this contact has clicked. |
|
Email orders |
The total number of orders placed by this contact which are attributed to Ometria campaigns. |
|
Email revenue |
The total revenue from orders placed by this contact which are attributed to Ometria campaigns. |
See also:
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