Attentive integration improvements
Why?
Previous to this release, our Attentive integration was only able to send the email addresses of new leads acquired into Ometria and add those contacts into an Ometria segment.
What’s new?
As well as Email and Add to an Ometria segment, Attentive can now send the following information to Ometria when a lead signs up:
|
Field |
Description |
|
Email timestamp subscribed |
The date that the contact subscribed to your marketing emails. |
|
Email subscription status |
Whether or not a contact is opted into receiving email marketing. In most all cases leads from Attentive will be subscribed. |
|
Phone number |
The phone number a contact uses to subscribe to SMS marketing. |
|
SMS timestamp updated |
The last time the contact updated their subscription status for SMS (e.g. to opt in or out). |
|
SMS subscription status |
Whether or not a contact is opted into receiving SMS marketing. In most all cases leads from Attentive will be subscribed. |
|
Country |
The country the contact signed up from. |
|
Custom field: sign up source |
A custom field called ‘Sign up source’ that allows you to segment contacts that came from the Attentive source. Use it to personalise your welcome campaigns, reporting, etc. |
See also: Setting up an Attentive integration.
Product recommendations improvements
Why?
The logic in our product recommendations Restrict to attribute settings was set to OR by default.
For example, you could restrict a recommendation to display:
- Only blue products, OR only womenswear (attributes depend on your account setup).
But not
- Blue products AND womenswear.
What’s new?
We have added flexibility to this feature, allowing you to switch between AND/OR logic for product recommendation attributes.
- OR - the recommendation can include any of the attributes.
- AND - the recommendation must include all of the attributes.
You can use AND or OR, but you can’t use both in combination:
Include previously purchased, out of stock or inactive products
We’ve also added the following checkboxes to your General settings:
|
Checkbox |
Details |
|
Include out of stock products |
Select to recommend products flagged ‘out of stock’ by your ecommerce platform - useful for stock which is made to order. |
|
Include inactive products |
Select to recommend products flagged ‘inactive’ by your ecommerce platform. |
Additionally, Ometria checks whether or not the product is 'In stock' and 'active' at the time of email open, rather than overnight/once a day as we were doing previously.
This will significantly reduce the likelihood of showing inactive and out of stock products.
Restrict fallback to attribute
You can now restrict your fallback model to a specific product attribute, e.g. jewellery, women's wear etc.
Website overlay
Why?
A website overlay is an onsite pop up that displays in front of a webpage.
Overlays can be used to promote offers, discounts, or email subscription boxes to website visitors.
What's new?
In Ometria you can now create one website overlay campaign per account.
The overlay will display once every 24 hours, and will only display to unknown visitors, i.e. those who haven’t been identified by Ometria's cookie (this is not the same as contacts with a marketing opt-in ‘unknown’).
For set up, requirements and use cases, see Website overlay overview
Magento 2 upgrade
Why?
We are always looking to improve the speed and quality of our service, and the latest Magento 2 update will significantly improve product change data ingestion speed.
What’s new?
The Magento 2.2.1 update is available here.
As well as increased product change data ingestion speed, this upgrade comes with the following improvements:
- Individual, configurable variant selections on products loaded after an initial page load can now be tracked by the Ometria data layer.
- You can choose which image to display for a variant product in the configurable products section on Magento.
- We’ve added a new feature that gives a count of entities returned for a request to an API endpoint, so you can determine the size of the payload before you begin your request.
- We’ve added “tax value” and “price including tax” to the API.
Finally, there is now a configuration option in Magento allowing you to choose whether viewing a product variant on your website should count as a page view in Ometria:
This field defaults to Yes - choose No if you don’t want a new page view triggered when a customer selects a product variant.
See also: Setting up a Magento 2 integration
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