July 2021

Trigger and segment by order channel in automation campaigns

Why?

We want to make sure you get the most out of your mobile app, which allows you to send push notifications as part of your automation campaigns. 

What’s new?

You can trigger automation campaigns based on the channel (e.g.. mobile app) a customer used to place an order.

Open an automation campaign and select the trigger. Set up the trigger as follows:

• The contact has… placed an order

+ADD CONDITION

• Contact has placed order via channel - which is - [Mobile app]

You can also use this trigger to segment your contacts later in the flow.

On a segment node, choose to segment by Triggering event and add the condition:

•  The contact has placed an order via a channel - which is - [Mobile app]

Finally, you can also use the order channel as your Exit condition.

• Order > an order via a channel - which is - [Mobile app]

Contacts will exit the campaign once they have placed an order via your mobile app.

Added cross-channel granularity to subscription forms

Why?

Our subscription forms were able to collect contact phone numbers for use in SMS campaigns, but the lead had to opt-in to receive both email and SMS marketing. 

What’s new?

You now have to option to make your Ometria subscription forms more granular by giving contacts the choice to opt-in for SMS and email communications separately:

To include these new checkboxes in your forms, please raise a Support request.

Make sure that you use clear language for your checkboxes so that your contacts understand what they are agreeing to, e.g.:

• Tick this box if you want to receive marketing messages via email
• Tick this box if you want to receive marketing messages via SMS

Nothing has changed for existing forms; if you don’t have these checkbox options then your contacts are opted in for email, and SMS if they have provided a phone number in the correct format.

Ignore email opt-in for automation campaigns

Why?

By default, your contacts can only enter your automation campaigns if they are opted-in to receive email marketing from you. 

This means that even if your campaign doesn’t contain any Send email actions, but instead has Send push notification, Send SMS or even Add contact to segment actions, contacts who haven’t consented to receive emails from you can’t enter the campaign - even if they are opted-in to receive SMS.

What’s new?

You can now enable a setting in your automation campaigns which will enter all contacts who comply with the entry trigger, regardless of their email opt-in status.

Select the Settings cog and in any automation campaign and tick the Enter contacts ignoring email optin checkbox:

For full details and use cases, see Ignore email opt-in for automation campaigns.

Further Magento 2 improvements

Why?

We are always looking to improve the quality of our service, and recently released a Magento 2 update to significantly improve product change data ingestion speed.

What's new?

The Magento 2.2.3 update is available here.

This is a patch which includes functionality for retrieving currencies when a product is assigned to the admin store.

Magento 2 improvements

Why?

We are always looking to improve the quality of our service, and recently released a Magento 2 update to significantly improve product change data ingestion speed.

What’s new?

The Magento 2.2.2 update is available here.

This is a patch which includes added compatibility with Magento Commerce Staging functionality for product relationships in the Product endpoint of our API.