April 2021

Filter by campaign in automation campaign performance

Why?

Previously there has been no way to filter the KPIs and metrics in Automation campaign performance by individual campaign.

What’s new?

We’ve added a campaigns filter at the top of the screen so you can choose to look at metrics for individual campaigns or groups of campaigns:

Additionally, the header in the Automation campaigns table in the lower half of the screen now stays in place when you scroll down to view more rows:

Single customer view improvements 

Why?

We are always working to improve your experience using Ometria and want to make sure you get the most out of your data - so you can go on providing your customers with experiences they’ll love. 

What’s new?

We've done some tidying up and added some new functionality to the Single customer view, so it's easier and clearer than ever to understand your customers:

Go to Customer > Segment explorer > select the Contacts tab:

Search for/select any contact from the list to view their contact details.

Cross-channel marketability

This panel shows which channels your contact is opted-in to, as well as whether they are part of a segment synced with Google Ads or Facebook.

See also: Cross-channel marketability 

Dynamic segments 

In the bottom panel, you can see which dynamic and static segments this contact belongs to:

Select any segment to open it in the segment explorer.

You can quickly remove the contact from static segments from this panel by clicking the X.

Customer lifecycle insights

The Customer lifecycle insights panels present a quick visual of this contact’s interactions with your brand so far:

See also: Lifecycle stages in Ometria

Attribute affinity

The Attribute affinity graph has a new look, and shows the contact’s orders based on the attributes of the products they have purchased.

See also: Attribute affinity

Automation flow improvements

Why?

We are always working to improve your experience using Ometria and want to make sure you get the most out of your data - so you can go on providing your customers with experiences they’ll love. 

What’s new?

The automation campaigns builder Send actions feature has a new look:

See: Automation actions