Developer docs site launched for API documentation
Why?
Engineers/Developers have different documentation needs from Marketers, and require information such as API parameters to be presented in a way that is easy to reference and implement.
What's new?
We've built a site specifically for developers to house all of our API documentation.
Ometria developer docs includes:
- Guides for understanding and working with Ometria's API and endpoints.
- An API reference with revised parameter descriptions.
- Recipes - easy to follow quick reference guides for performing tasks like adding contacts to segments, merging contact records and changing a contact's email address via API.
You can access Ometria's developer docs from anywhere in the help centre by clicking the link at the top of your screen:
Multi-channel opt-in
Why?
Now that we’ve extended Ometria’s channel capabilities to offer SMS and Push notifications, we recognise a need to surface more insights and update your customer’s preference options.
What's new?
New customer filters
We’ve added new filter options to the customer filter which displays in:
- Segment explorer
- Orders report
- Email interaction cohorts report
- Cohort report
- Products report
- The broadcast campaign builder
- The automation campaigns builder.
All of the new filter options display under Customer Attributes:
|
Filter name |
Description |
|
Accepts SMS marketing |
Filter based on the contact’s SMS opt-in status:
|
|
Accepts push notifications |
Filter based on whether or not the contact has enabled push notifications:
|
|
Mobile app installed |
Filter based on whether or not the contact has installed your mobile app to their device. |
|
Subscription updated (SMS) |
Filter based on the most recent date the contact changed their SMS opt-in status. |
|
Date first subscribed (Push) |
Filter based on the first time the contact enabled push notifications. |
|
Date first unsubscribed (Push) |
Filter based on the first time the contact disabled push notifications. |
|
Date last subscribed (Push) |
Filter based on the most recent date the contact enabled push notifications. |
|
Date last unsubscribed (Push) |
Filter based on the most recent date the contact disabled push notifications. |
See: Reporting for Push and SMS subscription
New columns in the contacts report
We’ve added some new columns to the Contacts tab in the Segment explorer to help you report on your subscriptions for SMS and push notifications:
- Accepts SMS marketing
- Accepts push notifications
- Date first subscribed (push)
- Date first unsubscribed (push)
- Date last subscribed (push)
- Date last unsubscribed (push)
- Subscription updated (SMS)
You can view this information in the report as needed, or export it as a CSV file.
Added push notifications and SMS status to the single customer view
The new cross-channel marketability section in the Contact details screen now includes push notifications opt-in information:
From this screen you can also manually change a contact’s SMS preferences by selecting Edit:
Why can’t I change my contact’s push notifications preferences?
These are managed directly by your customers from their phones.
SMS subscription
You can give your contacts the option to subscribe and unsubscribe to SMS in the preferences centre:
Just like with email subscription, you can provide some suggested reasons when your contacts choose to unsubscribe from SMS.
Ometria forms
You can now add a Phone number field to your Ometria sign up forms. Increase your SMS lead customer base by adding the phone number field to your pop-up and footer/header sign up forms.
We’ve also added a drop down menu with country codes including automatic validation to ensure accuracy.
You can also subscribe your contacts to SMS via CSV contact upload:
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