Multi-language for broadcast campaigns – Ometria Help Centre

You can set up your broadcast campaigns to send different translations of your email template to contacts based on their preferred language.

You'll need to translate the copy yourself and upload the translation files to Ometria.

Note: If this is your first time creating a multi-language campaign, make sure you have set up your default languages and fallbacks in multi-language settings and that you have multi-language templates in your account.

Go to Campaigns > Broadcast campaigns > Create new campaign:

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Note: You must have the 'Access settings' permission enabled for your account to use our multi-language feature. Contact your account admin to update your permissions.

Begin building your campaign.

Segment your contacts

To make it easier for you to report on your campaign performance, we recommend segmenting your broadcast campaign by market/store, e.g. UK, US, FR:

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If you think you'll create similar multi language campaigns in the future, you might want to save this segmentation as a blueprint.

Add your templates

Note: You can also add your templates to your campaign from the visual editor. See: Multi-language templates

When you're ready to start adding your templates, click through to the Content tab and select your multi-language template.

If all of the translation tags in your template are correct, you'll see the Add translations button in the Content tab:

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If you’ve already created your multi language template in the visual editor, simply select your template and move to the send section.

If you would like to make changes to the template for a given market, you will need to apply the template to that variant.

Click on Add translations to open the Add translations screen.

Video demo

Segment your contacts

Add your templates

Video demo

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