Customer cohorts in the segment explorer – Ometria Help Centre

The Customer cohorts table sits below the overview metrics in the segment explorer:

This table lets you group the contacts in your chosen segment, and then sort customer cohorts based on the columns in the drop-down menu.

Note: This table is for ALL contacts, not just customers.

You can use this table for exploratory reporting and getting a quick overview of potential marketing opportunities, e.g. you can group your contacts by lifecycle stage and the month they were acquired, then see how many customers are at risk and when they became customers.

Group your contacts in any combination of the following:

Group by	Description
Lifecycle stage	The contact’s lifecycle status.
Country	The contact’s home country.
Month of first order	The month in which the customer’s first order was placed.
Month of first visit	The month in which the contact’s first visit to your site was identified.
Month subscribed	The month in which the contact subscribed.
Month acquired	The month in which the contact was acquired. This date is the first time any record of the contact’s profile existed in any data point, i.e. the first time the contact’s email address entered your database. This includes the earliest listing or order from your historic data.
First visit medium	The medium the contact’s first identified visit was attributed to, e.g. social, cpc (cost per click), search, referral, etc.
First visit name	The name of the first identified visit, e.g. ometria, google, yahoo etc.
First visit campaign	The campaign (if any) the contact’s first identified visit was attributed to.
First visit domain	The domain url the contact’s first visit was attributed to, e.g. google.com, facebook.com, your website, etc.
Subscriber status	The contact’s subscription status.
Gender	The contact’s gender.
Preferred store	The first store Ometria finds in the contact listing, or if not available the first store the contact ordered from - if neither are available, the store the contact visited most recently.
First order store	The store the contacts placed their first order with.
Last order store	The store the contacts placed their last (most recent) order with.
First order channel	The channel through which the contacts placed their first order, e.g. online, phone etc.
Last order channel	The channel through which the contacts placed their last (most recent) order, e.g. online, phone etc.
Order count	The total number of valid orders placed.
Country of last order	The country of the contact’s last order.
Customer frequency band	The customer frequency band.
Customer value band	The customer order value band. This is based on overall average order value (AOV) of all customers compared to the customer’s own AOV: Low - less than 75% of the average AOV Medium - 75% - 125% of the average AOV High - 125% - 250% of the average AOV Very High - more than 250% of the average AOV
Customer email engagement band	The email engagement band these contacts belong to.
Accepts SMS marketing	Whether or not the contact is opted in to receiving SMS marketing from you.
Accepts push notifications	Whether or not the contact is opted in to receiving push notifications from you.
Date first subscribed (push)	The date the contact first opted in to receive push notifications from you.
Date first unsubscribed (push)	The date the contact first opted out of receiving push notifications from you.
Date last subscribed (push)	The most recent date the contact opted in to receive push notifications from you.
Date last unsubscribed (push)	The most recent date the contact opted out of receiving push notifications from you.
Subscription updated (SMS)	The date the contact last updated their SMS subscription information.

You can select any combination of the following columns:

Column	Description
Number of contacts	The number of contacts in the group selected.
Number of customers	The number of contacts in this group that have placed at least one valid order.
Number of repeat customers	The number of contacts in this group that have placed more than one valid order.
Number of one-time customers	The number of contacts in this group that have placed exactly one valid order.
Total orders	The total number of valid orders placed by contacts in this group.
Total orders attempted	The total number of orders placed by contacts in this group - including invalid orders.
Total CLV	The total customer lifetime value (i.e. total revenue) of contacts in this group.
Average CLV	The average customer lifetime value (i.e. total revenue) of contacts in this group.
Average orders	The average number of orders per contact in this group.
Average order value	The average value of orders per contact in this group.
Contact conversion rate	The percentage of contacts in this group that have placed orders (i.e have become customers).
Customer repeat rate	The percentage of customers in this group that have placed more than one order.
Average recency (days)	The average number of days since the last valid order placed by contacts in this group.
Average first order delay (days)	The average number of days between a contact becoming a lead to placing their first valid order.
Average second order delay (days)	The average number of days between a customer’s first and second valid orders.

You can export these cohorts to an Excel or CSV file by clicking the Export button.

Be aware that there is a 1 million row limit for exports.

Note: If you can't see the Export button, you may not have the correct permissions to perform this task.

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