In order to begin using the geo-targeting feature in Ometria you'll need to add your physical stores' addresses to the platform.
See also: Geo-targeting: Supported and unsupported countries
Go to: Settings > Stores and click Add new store
You can choose to:
- Manually enter an individual store, or;
- Bulk upload stores via .csv file
Alternatively, if we're already receiving data for your physical stores, you can:
- simply update the address field
- upload a csv to bulk update your addresses.
Enter an individual store
Select Enter individual store and complete the fields:
| Field | Description |
| Store ID |
Enter the store ID. This ID is used by our API to attribute products and orders to the right store, so it's very important that the field matches the data you send us. This field can't be changed once you've created the store. |
| Store name | Enter a name for your store - it should be unique and easy to identify, as this is the store name that displays in reports throughout Ometria. |
| Show in menu |
Select Yes to display this store in the following areas: |
| Type | Select Physical for your brick and mortar stores. |
| Size |
Optional field. Select a size for this store. |
| Category |
Optional field. Select up to three categories for this store. You have three default options:
You can also enter your own categories. |
| Marketing region |
Optional field. Enter a marketing region e.g. Wales, East Coast, etc. |
| Address |
Mandatory for physical stores. Enter the physical store's address in the format used by the national post service of the country. |
| State | These fields auto-populate based on the address you've entered. |
| Country |
Click Create.
You can start using this store right away to create a geo-targeted segment.
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