You can use the customer filter to build segments based on your contacts' engagement with your mobile app and push notifications.
See also:
- Push notifications in campaign performance
- Segmenting contacts based on mobile app triggering event
- Segment by opt-in status for Push
- Segment by orders placed via mobile app
- Segment by date of opt-in for Push
- Segment by mobile app installed
The following are available:
Customer attributes
| Condition | Description |
| Accepts push notifications |
Filter based on whether or not the contact has enabled push notifications:
|
| Date first subscribed (Push) | Filter based on the first time the contact enabled push notifications. |
| Date first unsubscribed (Push) | Filter based on the first time the contact disabled push notifications. |
| Date last subscribed (Push) | Filter based on the most recent date the contact enabled push notifications. |
| Date last unsubscribed (Push) | Filter based on the most recent date the contact disabled push notifications. |
Message activity
| Condition | Description |
| Date of last delivered push notification | Filter based on the date of the contact’s last delivered push notification. |
| Date of last clicked push notification | Filter based on the date the contact last clicked on a push notification. |
| Interacted with push in a specific automation campaign |
Filter based on a contact's interaction with a push notification sent from a specific automation campaign. When you select more than one campaign here, the filter looks for interactions with any of those campaigns, not all.
Tip: If you choose to filter on non-interactions, e.g. contacts who have not opened a campaign, Ometria will include all contacts who did not open that campaign, including those who were not sent the campaign in the first place. To filter these contacts out of your segment, add an additional condition to your filter, e.g. "Contact received X campaign" AND "Contact did not open campaign". See also: Customer filter: AND OR logic
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