Segmenting contacts based on mobile app triggering event

You can segment by mobile app activity on either of these entry triggers:

• Made a visit
• Abandoned a basket

Set up an automation campaign with one of the triggers above and create a new segment using Triggering Event as your filter condition:

See also: Segmenting contacts by triggering event

Including traffic from your mobile app

If you have a mobile app integrated with Ometria there's an extra step to include contacts who visited your store or abandoned a basket via your app. 

You need to add a second condition under your triggering event condition:

• made a visit on - which is - App

If you don't specify 'App', Ometria only includes contacts who visit via the web in the segment. 

For campaigns where you want to include both types of visit, add the filter:

• made a visit on - which is one of - Web, App

You can also exclude 'App' contacts using this filter:

• made a visit on - which is not - App