Segmenting contacts based on mobile app triggering event

You can segment by mobile app activity on either of these entry triggers:

• Made a visit
• Abandoned a basket

Set up an automation campaign with one of the triggers above and create a new segment using Triggering Event as your filter condition:

Depending on your trigger, you can segment contacts who:

• made a visit via your mobile app, or;
• abandoned a basket on your mobile app.

See also: Segmenting contacts by triggering event