If you're interested in sending push notifications please get in touch with your Customer Success Representative to discuss commercials and enablement.
Before you can start segmenting your contacts based on mobile app usage, make sure that you or your development team have completed the following:
- The steps for integrating your mobile app with Ometria.
- Updated the `channel` field in the order endpoint of Ometria’s API contains a value unique to mobile app orders (e.g. ‘mobile app’). This is to distinguish orders from your mobile app from orders from other channels - e.g. your website in browser. If you don’t do this, you won’t be able to segment your mobile app users’ order behaviour.
Segment your contacts based on the date they first opted into push notifications:
- Mobile app installed - which is > enabled
AND
- Accepts push notifications - which is > opted-in
AND
- Date first subscribed (Push) - [select your date conditions]
Note: On its own, this filter only checks the dates of opt-in. Any contact, regardless of current opt-in status, can match the dates you define. This is why it’s important to add the conditions Mobile app installed and Accepts push notifications - opted-in, which will ensure that you are only targeting users currently opted-in.
The customer filter also has filters for the date the contact last (most recently) opted-in, as well as their first/last opt-out.
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