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Push notifications in campaign performance

Louise
  • Updated
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If you're interested in sending push notifications please get in touch with your Customer Success Representative to discuss commercials and enablement.

You can check the performance of your push campaigns in Campaign performance by selecting only the Push button at the top of the report:

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See also:

Push metrics

KPI Description
Push sent The number of push notifications sent.
Push delivered

The number of push notifications delivered.

See also: Why is there a discrepancy between my sent and delivered push messages?
Push clicked The number of push notifications selected/clicked.
Push orders

The number of orders attributed to push notifications.

See also: Push order attribution
Push conversion rate The percentage of delivered push notifications which led to an order.
Push revenue The total revenue attributed to push notifications.
Push delivery rate

The percentage of push notifications delivered.

See also: Why is there a discrepancy between my sent and delivered push messages?
Push click through rate Percentage of delivered push notifications clicked.
Revenue per push The average revenue per push notification.
Push average order value Average attributed push revenue per valid order.
Test pushes sent The number of test push notifications sent.
Push coupons assigned Number of push coupons assigned to contacts in this automation campaign (including reminders).
Push coupons redeemed Number of push coupons that were redeemed in this automation campaign.
Push coupon redemption rate Proportion of push coupons that were assigned to contacts in this automation campaign that were redeemed.

Push coupon revenue		 Total revenue from push coupons that were redeemed in this automation campaign.

Total metrics

These are your metrics for all send types; email, SMS and push notifications.

KPI Description
Campaign entries

The number of contacts that meet all of the conditions for entering the campaign.

This is unrelated to what happens inside the campaign. 

These conditions could include any of the following:

  • contacts who match the trigger
  • the entry wait time (if set)
  • the re-entry condition (if applicable)
  • campaign mutual exclusivity check
  • contacts who are opted-in
  • contacts with an unknown marketing status.
  • opted-out contacts who entered the campaign because they were opted-in to a different channel.
Note: Contacts with an 'unknown' marketing status (i.e., no opt-in information) can enter, but they aren't included in actual email sends. This means that there might be a difference between your Campaign entries and your Emails sent.
Total revenue

Revenue from valid orders attributed to any channel. 

See also: Why does the revenue in the orders report differ from campaign performance?
Total orders Number of valid orders attributed to any channel.
Total sends Number of messages sent across all channels.
Total delivered Number of messages delivered minus bounces and suppressions.
Total clicks Number of messages sent across all channels that have been clicked.
Total unsubscribes Number of unsubscribes from any channel.
Total test sends Number of test messages sent across all channels.
Revenue per message

Average attributed revenue per message across all channels.

See also: Why does the revenue in the orders report differ from campaign performance?
Average order value Average attributed revenue per valid order.
Total conversion rate Percentage of delivered messages that led to an order being placed.
Total click through rate Percentage of messages that have been clicked at least once.
Coupons assigned

The total number of coupon codes assigned to contacts.

Note: This includes coupons that were sent as reminders, i.e. already assigned before the campaign was sent. This is to avoid underrepresenting the coupon redemption rate for each campaign.

Historic data for this metric is only available from Saturday 13th April 2024.
Coupons redeemed

The total number of coupon codes redeemed by contacts.

Note: Historic data for this metric is only available from Saturday 13th April 2024.
Total coupon redemption rate

The percentage of contacts who redeemed a coupon code. 

This is calculated by dividing the number of coupons redeemed by the total number of coupons assigned and multiplying that by 100.

Note: Historic data for this metric is only available from Saturday 13th April 2024.
Total coupon revenue

The total revenue attributed to coupon codes used in this campaign. 

This is based on orders attributed to the campaign.

See also: Order attribution in Ometria

E.g. If you use the WELCOME10 coupon pool as a reminder in your "Easter sale" campaign, you'll see the revenue associated with that pool for the "Easter sale" campaign, not the total revenue for that pool across all campaigns. 

Note: Historic data for this metric is only available from Saturday 13th April 2024.
No available coupons

The number of contacts who exited this campaign due to a lack of coupon codes in the selected pool.

This might happen if:

  • The coupon pool ran out of coupon codes and no fallback was set up.
  • There was a problem connecting with Shopify or Magento. 
Missing preferred language

The number of contacts who don't have a preferred language assigned to them.

If a contact without a known language enters a multi-language campaign, the fallback will apply.
Suppressed recipients Number of recipients that have been suppressed.
Frequency capped Number of recipients that have reached your frequency cap.

Preview and test push notifications

You can check the preview of your push notifications from the Activity tab:

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You can also send tests from the preview.

For mobile app orders attributed to individual campaigns, you can check the Orders tab:

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