Setting up a Mention Me integration – Ometria Help Centre

Mention Me is a referral marketing platform which allows you to prompt your contacts to refer their friends to your brand by sharing offers.

Ometria’s integration with Mention Me works by automatically importing referral data into Ometria, so you don’t need to upload manually via CSV.

This means you can create a dedicated email cycle for customers who’ve been referred by a friend, offering the ability to build personalised referral campaigns into your wider marketing strategy.

Before you begin

You’ll need an account with Mention Me.

Setting up your integration with Mention Me

Contact your customer success manager letting them know you are ready to begin your integration.

We will configure your integration for you and set up the following custom events and custom fields for your account:

Custom events

Event ID	Title
mm:registration_referrer	Registered as a referrer (Mention Me)

(Event) Property ID	Title	Type
mm:campaign_id	Campaign ID	String
mm:campaign_short_name	Campaign Short Name	String
mm:offer_id	Offer ID	String
mm:offer_summary	Offer Summary	String

Event ID	Title
mm:fulfillment_referee	Obtained a reward as a referrers friend (Mention Me)

(Event) Property ID	Title	Type
mm:campaign_id	Campaign ID	String
mm:campaign_short_name	Campaign Short Name	String
mm:offer_id	Offer ID	String
mm:offer_summary	Offer Summary	String
mm:offer_short_name	Offer Short Name	String
mm:coupon	Coupon	String
mm:reward:type	Reward Type	String
mm:reward:amount	Reward Amount	Integer
mm:call_to_action_url	Call to action URL	String
mm:referred_by_firstname	Referred by	String

Event ID	Title
mm:fulfillment_referrer	Obtained a reward for referring a friend (Mention Me)

(Event) Property ID	Title	Type
mm:campaign_id	Campaign ID	String
mm:campaign_short_name	Campaign Short Name	String
mm:offer_id	Offer ID	String
mm: offer_summary	Offer Summary	String
mm:offer_short_name	Offer Short Name	String

Custom fields

Table	ID	Label	Type
CUSTOMER	mm:referred_by_firstname	Referred by (Mention Me)	String
CUSTOMER	mm:coupon	Coupon (Mention Me)	String
CUSTOMER	mm:reward:amount	Reward amount (Mention Me)	Integer
CUSTOMER	mm:call_to_action_url	CTA URL (Mention Me)	String
CUSTOMER	mm:share_link	Share link (Mention Me)	String
CUSTOMER	mm:dashboard_link	Dashboard link (Mention Me)	String
CUSTOMER	mm:coupon_expiry	Coupon Expiry (Mention Me)	Date

Note: Mention Me will also pass the referee_email_address to the default Ometria contact.email field. This field is used to identify the contact.

Use cases

Personalising emails

You can personalise emails using the custom fields created during the Mention Me integration.

Use the following structure:

e.g. {{ profile.properties['mm:coupon'] }}

Note: When a merge tag includes a colon (:), you must use the square bracket [ ] syntax (indexer)

If you're pasting in Jinja then you should also make sure that it has no formatting applied. We recommend copying from plain text.

Setting up a personalised Mention Me landing page

Ometria’s integration with Mention Me means that you can include ‘Refer a friend’ links to your email templates which direct your contacts to a personalised landing page.

From the landing page, the contact can enter their name and email address (if Ometria doesn’t already have this information) and then choose to share an offer with their friends.

Once you’re ready, all you need to do is is update any existing Mention Me referral links in your email templates to use the new URL:

<a href="https://api.ometria.com/connect/mentionme/{{email.account_hash}}/redirect?profile={{ profile.hash }}"> content copy </a>

Welcome campaign

We recommend creating a dedicated welcome email campaign for these contacts, acknowledging that they have been referred by a friend and prompting them to use their introductory reward.

You’ll need to set up a segment for your newly referred contacts using any of the Mention Me custom events listed above.

Next, create an automation campaign without a wait time and segment your contacts as follows:

Select everyone who match all of these blocks:
Customer belongs to segment 'which is' '[your Mention Me segment]'

Reward customers who refer their friends

Send extra special rewards and incentives to customers who refer their friends to your brand.

Audience: Customers who successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me)event to segment).

Suggested message: Thanks for referring us! Here’s an extra special gift!

T + 7 days

Encourage customers to use their referral rewards with product recommendations.

Audience: Segment customers who have successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me) event to segment), received their reward and have not purchased within 7 days (using date of last order).

Suggested message: Thank you for spreading the word! We selected some items we thought you might like to use your reward on.

Code about to expire

Encourage customers to use their referral offers before the coupon code expires.

Audience: Customers who have accepted the referral offer (using the Obtained a reward as a referrers friend (Mention Me) event to segment) but haven’t made their first purchase since the time the coupon code was generated (using number of orders).

This is not applicable to active customers.

Message: Make sure to use the exclusive offer [Friend’s name] shared with you before it expires!