Mention Me is a referral marketing platform which allows you to prompt your contacts to refer their friends to your brand by sharing offers.
Ometria’s integration with Mention Me works by automatically importing referral data into Ometria, so you don’t need to upload manually via CSV.
This means you can create a dedicated email cycle for customers who’ve been referred by a friend, offering the ability to build personalised referral campaigns into your wider marketing strategy.
Before you begin
You’ll need an account with Mention Me.
Setting up your integration with Mention Me
Contact your customer success manager letting them know you are ready to begin your integration.
We will configure your integration for you and set up the following custom events and custom fields for your account:
Custom events
Event ID | Title |
mm:registration_referrer | Registered as a referrer (Mention Me) |
(Event) Property ID | Title | Type |
mm:campaign_id | Campaign ID | String |
mm:campaign_short_name | Campaign Short Name | String |
mm:offer_id | Offer ID | String |
mm:offer_summary | Offer Summary | String |
Event ID | Title |
mm:fulfillment_referee | Obtained a reward as a referrers friend (Mention Me) |
(Event) Property ID | Title | Type |
mm:campaign_id | Campaign ID | String |
mm:campaign_short_name | Campaign Short Name | String |
mm:offer_id | Offer ID | String |
mm:offer_summary | Offer Summary | String |
mm:offer_short_name | Offer Short Name | String |
mm:coupon | Coupon | String |
mm:reward:type | Reward Type | String |
mm:reward:amount | Reward Amount | Integer |
mm:call_to_action_url | Call to action URL | String |
mm:referred_by_firstname | Referred by | String |
Event ID | Title |
mm:fulfillment_referrer | Obtained a reward for referring a friend (Mention Me) |
(Event) Property ID | Title | Type |
mm:campaign_id | Campaign ID | String |
mm:campaign_short_name | Campaign Short Name | String |
mm:offer_id | Offer ID | String |
mm: offer_summary | Offer Summary | String |
mm:offer_short_name | Offer Short Name | String |
Custom fields
Table | ID | Label | Type |
CUSTOMER | mm:referred_by_firstname | Referred by (Mention Me) | String |
CUSTOMER | mm:coupon | Coupon (Mention Me) | String |
CUSTOMER | mm:reward:amount | Reward amount (Mention Me) | Integer |
CUSTOMER | mm:call_to_action_url | CTA URL (Mention Me) | String |
CUSTOMER | mm:share_link | Share link (Mention Me) | String |
CUSTOMER | mm:dashboard_link | Dashboard link (Mention Me) | String |
CUSTOMER | mm:coupon_expiry | Coupon Expiry (Mention Me) | Date |
Note: Mention Me will also pass the referee_email_address to the default Ometria contact.email field. This field is used to identify the contact.
Use cases
Personalising emails
You can personalise emails using the custom fields created during the Mention Me integration.
Use the following structure:
{{ profile.properties['custom event ID'] }}
e.g. {{ profile.properties['mm:coupon'] }}
Note: When a merge tag includes a colon (:), you must use the square bracket [ ] syntax (indexer)
If you're pasting in Jinja then you should also make sure that it has no formatting applied. We recommend copying from plain text.
Setting up a personalised Mention Me landing page
Ometria’s integration with Mention Me means that you can include ‘Refer a friend’ links to your email templates which direct your contacts to a personalised landing page.
From the landing page, the contact can enter their name and email address (if Ometria doesn’t already have this information) and then choose to share an offer with their friends.
Once you’re ready, all you need to do is is update any existing Mention Me referral links in your email templates to use the new URL:
<a href="https://api.ometria.com/connect/mentionme/{{email.account_hash}}/redirect?profile={{ profile.hash }}"> content copy </a>
Welcome campaign
We recommend creating a dedicated welcome email campaign for these contacts, acknowledging that they have been referred by a friend and prompting them to use their introductory reward.
You’ll need to set up a segment for your newly referred contacts using any of the Mention Me custom events listed above.
Next, create an automation campaign without a wait time and segment your contacts as follows:
- Select everyone who match all of these blocks:
- Customer belongs to segment 'which is' '[your Mention Me segment]'
Reward customers who refer their friends
Send extra special rewards and incentives to customers who refer their friends to your brand.
Audience: Customers who successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me)event to segment).
Suggested message: Thanks for referring us! Here’s an extra special gift!
T + 7 days
Encourage customers to use their referral rewards with product recommendations.
Audience: Segment customers who have successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me) event to segment), received their reward and have not purchased within 7 days (using date of last order).
Suggested message: Thank you for spreading the word! We selected some items we thought you might like to use your reward on.
Code about to expire
Encourage customers to use their referral offers before the coupon code expires.
Audience: Customers who have accepted the referral offer (using the Obtained a reward as a referrers friend (Mention Me) event to segment) but haven’t made their first purchase since the time the coupon code was generated (using number of orders).
This is not applicable to active customers.
Message: Make sure to use the exclusive offer [Friend’s name] shared with you before it expires!
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