Setting up a Mention Me integration

Mention Me is a referral marketing platform which allows you to prompt your contacts to refer their friends to your brand by sharing offers.

Ometria's integration with Mention Me works by automatically importing referral data into Ometria, so you don't need to upload manually via CSV.

This means you can create a dedicated marketing cycle for customers who've been referred by a friend, offering the ability to build personalised referral campaigns into your wider marketing strategy.

Mention Me documentation: What Mention Me Data is Sent to Ometria

Before you begin

To get started with Mention Me, contact your Customer Success Representative.

We will configure your integration for you and set up the following custom events and custom fields for your account:

You'll also need an account with Mention Me.

Custom events

Ometria receives the following events from Mention Me:

If you have the Mention Me add on enabled, you also receive:

You can use these custom events as triggers in your automation campaigns:

And in the customer filter to create segments:

Custom properties associated with custom events

When Mention Me sends an event, Ometria also receives custom properties associated with that event and contact:

• Mention Me event data: Registered as a referee
• Mention Me event data: Registered as a referrer
• Mention Me event data: Obtained a reward as a referee
• Mention Me event data: Obtained a reward for referring a friend
• Mention Me event data: Opted in to Marketing Consent
• Mention Me event data: Propensity to Refer
• Mention Me event data: Submitted NPS score
• Mention Me event data: Obtained a Reward for next order

You don't need to set up these properties, they're created for you when you ask your Customer Success Representative to set up your integration. 

You can use these properties as merge tags to personalise your campaigns, or to segment your contacts in Ometria. 

Contact data

When Mention Me sends a contact to Ometria, Ometria checks whether the contact already exists, and:

• If there is a matching contact record in Ometria, the contact data is updated with the relevant Mention Me custom fields, or;
• If there is no matching contact record in Ometria, we create a new contact. 

See also: Merging contact profiles in Ometria

Here is a list of fields created and/or updated by Mention Me in Ometria:

You can find these fields in the single customer view, and use them to create segments in Ometria or as merge tags to personalise your marketing messages.  

Mention Me merge tags

You can use your Mention Me custom fields to create merge tags for personalising your email templates.

When a merge tag includes a colon (:), e.g. mm:campaign_id, or if it starts with a number, you must use the square bracket [ ] syntax (indexer):

{{ profile.properties['fieldID'] }}
{{ event['fieldID'] }}

See also: Create a custom field

Personalise your emails

You can personalise emails using the custom fields created during the Mention Me integration.

Use the following structure:

{{ profile.properties['custom event ID'] }}

e.g.

{{ profile.properties['mm:coupon'] }}

If you're pasting in Jinja then you should also make sure that it has no formatting applied. We recommend copying from plain text.

Setting up a personalised Mention Me landing page

Ometria’s integration with Mention Me means that you can include ‘Refer a friend’ links to your email templates which direct your contacts to a personalised landing page.

From the landing page, the contact can enter their name and email address (if Ometria doesn’t already have this information) and then choose to share an offer with their friends.

Once you’re ready, all you need to do is is update any existing Mention Me referral links in your email templates to use the new URL:

<a href="https://api.ometria.com/connect/mentionme/{{email.account_hash}}/redirect?profile={{ profile.hash }}"> content copy </a>

Reward customers who refer their friends

Send extra special rewards and incentives to customers who refer their friends to your brand.

Audience: Customers who successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me)event to segment).

Suggested message: Thanks for referring us! Here’s an extra special gift!

T + 7 days

Encourage customers to use their referral rewards with product recommendations.

Audience: Segment customers who have successfully referred a friend (using the Obtained a reward for referring a friend (Mention Me) event to segment), received their reward and have not purchased within 7 days (using date of last order).

Suggested message: Thank you for spreading the word! We selected some items we thought you might like  to use your reward on. 

Code about to expire

Encourage customers to use their referral offers before the coupon code expires.

Audience: Customers who have accepted the referral offer (using the Obtained a reward as a referrers friend (Mention Me) event to segment) but haven’t made their first purchase since the time the coupon code was generated (using number of orders).

This is not applicable to active customers.

Message: Make sure to use the exclusive offer [Friend’s name] shared with you before it expires!