Automation campaign performance: Flows

The Flows tab is the second screen you see when monitoring the performance of an individual automation campaign. 

In this tab you can track and analyse the different automation flows you've set up over time across different campaign versions.

The Flows tab provides a snapshot of the structure of your campaign and an overview of the performance of each segment, split and email per campaign version:

You can easily monitor changes to your automation flow structures over time.

E.g. if you edited your campaign to segment by customer spend instead of purchased a product in a category, then you could use the Flows tab to compare the performance of either structure.

Select a campaign version to analyse from the dropdown in the top right of the screen:

Mouse-over a node in the flow to view the performance statistics:

They report on the performance of an email since the campaign started sending, and are not dependent on a time frame like the campaign metrics. 

Number of pass throughs

Contacts that have already entered the campaign and have been through a segment node and any activities after that.

These won't include any contacts that were exited from the flow without an action.

To edit an existing campaign flow or create a new version based on an existing flow, select the Edit campaign button in the top right of the screen. 

See: Edit an automation campaign

Other metrics

You can find definitions for all automation campaign performance metrics here: Automation campaign performance KPIs