Automation campaign performance: Flows – Ometria Help Centre

The Flows tab is the second screen you see when monitoring the performance of an individual automation campaign.

In this tab you can track and analyse the different automation flows you've set up over time across different campaign versions.

The Flows tab provides a snapshot of the structure of your campaign and an overview of the performance of each segment, split and email per campaign version: Screenshot_2021-03-08_at_12.43.10.png

You can easily monitor changes to your automation flow structures over time, e.g. if you edited your campaign to segment by customer value instead of purchased a product in a category, then you could use the Flows tab to compare the performance of either structure.

Select a campaign version to analyse from the dropdown in the top right of the screen:

Mouse-over a node in the flow to view the performance statistics:

Screenshot_2021-03-08_at_12.44.21.png

Note: The performance statistics shown here are for all time.

They report on the performance of an email since the campaign started sending, and are not dependent on a time frame like the campaign metrics.

KPI	Description
Number of pass throughs	Contacts that have already entered the campaign and have been through a segment node and any activities after that. These won't include any contacts that were exited from the flow without an action.
Emails sent	Total number of emails sent to contacts.
Emails delivered	Total number of emails delivered to contacts.
Number of orders	Total number of orders attributed to this email.
Revenue	Total revenue attributed to this email.
Revenue per email	Average revenue per email.
Average open rate	Proportion of emails that were opened at least once.
Average click to open rate	Proportion of opened emails that were clicked at least once.
Preview email	For ‘send email’ action nodes only - click this button to see a preview of the email.

Editing a campaign flow

To edit an existing flow or create a new version based on an existing flow, select the Edit campaign button in the top right of the screen.

This opens the automation flow in Draft.

From here, you can make any changes you like to the selected version of your campaign flow.

Click here for more information on editing automation campaigns.

Select View stats > to return to the Overview tab for this campaign.

The Published tab displays the current saved version.

Once you've made your edits, select Save to preserve your changes, then Publish once you're ready to publish the new campaign flow.

When publishing changes to your automation campaign, you have the option to update the current version (i.e. overwriting it) or creating a new version - more useful if you want contacts who are active in the current version to complete their journey through the flow and new contacts to start entering the new version.

Note: You can't revert to a previous campaign version, but you can use the structure preview to duplicate it manually in the automation campaign builder.