Improvements to the automation campaigns performance list
Why?
We're always looking for ways to improve your usability experience of Ometria to make sure you get the most out of your data.
What's new?
We've made a number of usability improvements to the automation campaigns table in campaign performance, including simpler navigation and clearer column headings.
This is to make sure that your fields are correctly mapped and your reporting tool can receive the data you need.
The following column headings have changed:
|
Previous heading |
New heading |
|
Campaign |
Tracking parameter |
|
Title |
Campaign title |
|
Date started |
Campaign start date |
|
Status |
Campaign status |
|
Total email orders |
Email orders |
|
Total email revenue |
Email revenue |
|
Total push revenue |
Push revenue |
|
All sends |
Total sends |
|
All clicks |
Total clicks |
|
All orders |
Total orders |
|
Total revenue |
Total revenue |
|
Total test sends |
Total test sends |
We've also added two new columns:
- Email click through rate - The percentage of delivered emails that have been clicked at least once
- Push conversion rate - The percentage of delivered push notifications that led to a valid order
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