Broadcast content

From the Content tab in the broadcast builder, you can edit all of the content for your campaigns, as well as each variant.

You can choose to send the same template to multiple variants, or send a different one to different variants.

If you do nothing, the default template is sent to all variants. 

Your variants display in tabs along the top of the screen.

Click Use subject line builder to create personalised subject lines.

You can preview and test your campaign from the Content tab.

See: Test and preview broadcast campaigns

Copy to variants

The +Default tab applies to all variants - so you can select a template in Default and apply to all by selecting Copy to variants:

You can use either a visual template or select an HTML template from this screen.

You can also copy across the subject line, preheader and coupon pool.

The default template and any content you added applies across all of your selected variants, as indicated by the envelope icon which displays on the tabs:

Now you can open each variant tab and make custom tweaks to the content of each template without needing to start from scratch each time.

Send different templates for each variant

If you want to use different templates for one or many of your variants, just select that variant’s tab and choose the template:

See: Test and preview broadcast campaigns

Insert merge tags

Click the {} Insert merge tags button to search and enter merge tags anywhere in your template, subject line or preheader.

See also: Merge tags in Ometria

AI copy creator

Use Ometria's Architect AI copy creator in your content blocks and subject lines for quick inspiration:

Select coupon pool

See: Add coupon codes to broadcast campaigns

Click Select coupon pool to assign coupons to recipients of this campaign: