Soft bounces

See also: Bounce management in Ometria

Soft bounces are emails that have been temporarily rejected and bounce for various reasons, generally due to an issue on the recipient server side. 

The following scenarios are identified as a soft bounce in Ometria:

• Mailbox full
• DNS failure
• Auto-reply

Soft bounces are safe to resend and may get delivered on the next try. 

Soft bounce handling

If a contact’s emails soft bounce frequently, they may no longer be a ‘good’ contact.

For this reason, Ometria adds contacts to your suppression list after they return three soft bounces within two months.

You can customise this frequency (e.g. you might want to set it so a contact must return five soft bounces in six months) in Settings > Channel settings > Soft bounce management