🔮 Predicted purchase behaviours
We've added three new AI powered metrics that predict your customers' purchasing behaviours in the next 12 months.
See:
You can use them to improve your marketing spend efficiency and results by targeting customers who are most likely to provide value in the coming year.
Ometria's predictive metrics are available in the single customer view, or as segment conditions in the customer filter.
📈Customers retention rate
Find out how many customers from two* years ago are still spending with you.
We've added a new KPI for retention rate to your overview metrics in the Segment explorer:
*Note: Two years is the default comparison period. If you'd like to change yours, please get in touch with your Customer Success Representative.
🛍️ Shopify customer, product & variant metafields
Shopify metafields allow you to add custom attributes to the following record types in Ometria:
- Contacts
- Products
- Product variants
See: Shopify metafields
Comments
0 comments
Article is closed for comments.