September 2025 – Ometria Help Centre

📈 New KPIs in the orders reports

We've added more KPIs to our orders reports:

Orders grouped

See: Orders grouped in the orders report

New KPIs	Description
Average order value	The average order value (AOV) for customers in this group. See also: Average order value (AOV)
Average customer spend	The average customer spend for customers in this group, calculated by dividing the group's grand total by the number of unique customers in the group.
Average units per order	The average number of units per order for this group, calculated by dividing the total units sold by the number of valid orders.
Average order frequency	The average order frequency for customers in this group, calculated by dividing the number of valid orders by the number of unique customers.
Total unit price	The total price of all units sold in orders placed by this group.
Average unit price	The average unit price for customers in this group, calculated by dividing the total unit price by the total units sold.

Orders list

See: Orders list in the orders report

New KPIs	Description
Average unit price	The average unit price for this order, calculated by dividing the total unit price by the number of units.
Total unit price	The total unit price for this order.

Orders by customer

See: Orders by customer

New KPIs	Description
Total unit price	The total unit price for all orders.
Subtotal	The total of all of the order sub totals.
Tax total	The total of all of the tax on all orders.
Shipping total	The total of all the shipping costs on all orders.
Discount total	The total of all discounts on all orders.
Average units per order	Calculated by dividing the total unit price by the number of valid orders.
Average unit price	Calculated by dividing the total unit price by the number of units.
Average order value	Calculated by dividing the grand total by the number of valid orders.

💁🏾‍♀️ Customer retention in the contacts screen

See: Segment explorer: Contacts

New KPI

Description

Retained

If True, then this customer placed an order between 1-2 years ago and then ordered again in the last year.

Note: 1-2 years is the default comparison period. If you'd like to change yours, please get in touch with your Customer Success Representative.

Median time between purchases

The median days between this customer's orders.

🔗 Integrate with Ordergroove

Ordergroove helps businesses build and manage subscription-based ecommerce experiences.

Ometria’s Ordergroove integration collects customer subscription data from Ordergroove on an hourly basis.

Ordergroove sends active and total subscriptions as well as subscription updates to Ometria.

See: Setting up an Ordergroove integration

⚙️ Small improvements

The templates screen has been given a new look, with no current change in functionality.
The processing time for the Enter contacts at a specific date and time trigger has been shortened from two hours to 30 minutes per 100k contacts.
Report creators now only receive scheduled reports if they're on the Send export to list for that report.
Improvements to overlays:
- Visitor targeting: You can now choose to target identified, unidentified visitors - or both!
- Contact listing priority: Overlays are now second only to the preference centre in terms of priority, with the same weight as updates via CSV or API.
- Add rounded corners for the overlay itself and the input fields.
Multi-language campaigns - we've added an Additional notes field to the API translations form
We've enriched our Yotpo Loyalty & Referrals documentation to include all of the custom events Ometria supports, as well as each event's properties.

🐛Bug fixes

We've resolved an issue in the Saved reports screen which was causing all of your reports to display in the Orders tab. Everything's now back where it belongs!