Shopify automatic markets personalisation

This feature is only available to Shopify Market clients.

You can choose to include personalised content based on a contact's Shopify Market region (store) in your email templates. 

This means you don't need to create separate segments per store; Ometria automatically resolves products and URLs at the time of sending.

This feature applies to:

• Product selectors (price, currency, links, availability*)
• Product recommendation engines (price, currency, links, availability)
• Non-product links

Enablement

Please get in touch with your Customer Success Representative to request activation if you are an existing customer that is moving from Shopify to Shopify Markets.

For new clients, this will be the set up by default.

Market/Store relationship 

Ometria ingests each region used within a market on Shopify as a dedicated store. These stores each inherit the corresponding Market it is associated with.

Note: For Global-E integrations, each store becomes an individual market on Ometria.

Personalising the store

Ometria resolves which market based data to use based on two hierarchical flows:

1. First, if this is for an automation campaign triggered by visit, order, or basket data, Ometria uses the store from the triggering event (this is sent to Ometria via JavaScript tracking)
    
2. If there's no automation involved, then the contact's home store is used as the market reference

At any point, if the value is null or the store does not exist, it falls back to the contact’s country. If the country cannot be found or is null, it uses the backup store data configured in Shopify.

Supported market data

The following market based data is ingested:

• Currency
• Price
• URL (constructed based on the default URL set up for each market in Shopify.)
• Availability 

Example:

If the store is Brazil and the default domain is www.example.com/pt-br, then this URL will be used for all links related to that market.

Product blocks

Use any of the following blocks to display Products to resolve the store data automatically.

• Specified products 
• Selected Products (now legacy but still supported).

You can just use this block to select your desired product and the system will update the currency, price, URL and availability automatically when sending the email.

Note: The Product Selector is still available if you wish to use manually select a store.

The Inactive flag will only display if the product is unpublished from all stores. If some stores still have an active product while others do not, then this label will not show.

Product recommendation blocks

See also: 

• Product recommendation blocks
• Shopify automatic markets personalisation: Product block behaviour

Automation campaigns

When adding your send email action, select Use recipient's store.

Ometria will use the market region associated with each recipient.

If left unchecked, Ometria uses the store settings defined in the recommendation engine instance. 

Broadcast campaigns

When adding your blocks to broadcast templates, select Use recipient's store.

Ometria automatically personalises recommendations based on each recipient's market region.

If left unchecked, Ometria uses the store settings defined in the recommendation engine instance. 

Preview personalised stores

To see how content will appear for different stores, select the Preview tab in your template.

Choose a store from the Store dropdown:

Non-product URLs

When adding non-product links, use the following dynamic placeholder format:

{{ store_url }}

Example: 

If your store URL is www.example-store/en-us/mens, add it as {{ store_url }}mens.

This ensures links resolve correctly for each contact's store.

Active/inactive filters

You can choose to filter inactive products from appearing in product and recommendation blocks based on status of each store. If there are no active products, then the email is still sent with the block collapsed.

Automation campaigns

In the Campaign settings: Select the Filter inactive products checkbox.

Broadcast campaigns

In the Campaign settings: Select the Filter inactive products checkbox

Product Recommendation

By default, inactive products are already filtered. However, if you wish to include inactive products then navigate to General settings: select the Include inactive products checkbox.

This option will then display on the Product Recommendation page creating a new/editing a profile and the Include inactive products checkbox will need to selected.