Shopify automatic markets personalisation

This feature is only available to Shopify users.

You can choose to include personalised content based on a contact's Shopify Market region (store) in your email templates. 

This means you don't need to create separate segments per store; Ometria automatically resolves products and URLs at the time of sending.

This feature applies to:

• Product selectors (price, currency, links, availability*)
• Product recommendation engines (price, currency, links, availability)
• Non-product links

Please get in touch with your Customer Success Representative to request activation.

Personalising the store

Ometria works out the recipient's store by checking:

1. Automation campaigns:
   If this is for an automation campaign triggered by visit, order, or basket data, Ometria uses the store from the triggering event (this is sent to Ometria via JavaScript tracking). 

E.g. In an abandoned basket campaign, Ometria uses the same store the basket was abandoned in.

If Ometria can't find the store in the automation campaign data, we use:

2. The contact's store as defined on their record

Personalising URLs

URLs are constructed based on the default URL set up for each market in Shopify.

Example:

If the store is Brazil and the default domain is www.example.com/pt-br, then this URL will be used for all links related to that market.

Show active only

When Shopify automatic markets personalisation is turned on, the Inactive flag in the product selector will only display if the product is unpublished from all stores:

Product blocks

Use the Selected Products block to display Products while resolving the store data automatically.

You can just use this block to select your desired product and the system will update the currency, price, URL and availability automatically when sending the email.

Note: The Product Selector is still available if you wish to use manually select a store.

Product recommendation blocks

See also: 

• Product recommendation blocks
• Shopify automatic markets personalisation: Product block behaviour

Automation campaigns

When adding your send email action, select Use recipient's store.

Ometria will use the market region associated with each recipient.

If left unchecked, Ometria uses the store settings defined in the recommendation engine instance. 

Broadcast campaigns

When adding your blocks to broadcast templates, select Use recipient's store.

Ometria automatically personalises recommendations based on each recipient's market region.

If left unchecked, Ometria uses the store settings defined in the recommendation engine instance. 

Preview personalised stores

To see how content will appear for different stores, select the Preview tab in your template.

Choose a store from the Store dropdown:

Non-product URLs

When adding non-product links, use the following dynamic placeholder format:

{{ store.url }}

Example: 

If your store URL is www.example-store/en-us/mens, add it as {{ store.url }}mens.

This ensures links resolve correctly for each contact's store.

Published/unpublished products

You can choose to include or exclude unpublished products from appearing in automation* campaigns using:

• Campaign settings: Select the Filter inactive products checkbox.
• General settings: Deselect the Include inactive products checkbox under product recommendations.