Go to: Campaigns > Broadcast campaigns > select your campaign > select the Delivery tab.
Your delivery options are:
This generates the campaign straight away. The time zone for this option is your time zone.
If you select the Send Now option for a particular variant, all emails for that variant will generate as soon as you click the Save and Schedule button after reviewing all variant settings in the Review tab.
To generate the campaign at a later time.
To send via the ‘send time optimisation engine’, which sends all the emails of that variant at different time slots, and based on the open time of each email, iteratively optimises your send time so that maximum emails are sent at a time that maximum recipients will interact with it.
You can also choose to send the campaign in multiple batches with a specified delay between each batch.
This is typically used to control the number of visitors from a campaign.
The Batch delivery settings are different when the campaign is scheduled, with different options:
Your options are:
|Send the variant in a single batch based on your account timezone||
This sends to all the subscribed contacts in your variant at the same time, regardless of their location.
E.g. If you schedule it for 13:00 tomorrow UK time, US recipients will receive it at 09:00 local time.
|Send the variant based on each recipient’s local timezone||
This sends to all the subscribed contacts in your variant based on their individual/local timezones.
E.g. If you schedule it for 13:00 UK time, US recipients will receive it at 13:00 local time (17:00 UL time).
Be aware that if there is less than 14 hours to go before the scheduled send time, contacts in some timezones will receive your messages immediately.
This is due to UTC timezone offsets (-12 to +14).
For example, 13:00 in the UK is 01:00 the same day in American Samoa, and 03:00 the following day in Kiribati.
Recipient's timezone is defined as:
For each different variant of the same broadcast campaign you can select a different:
- From name
- From email address
- Reply to addresses
You can also add your tracking parameters for your broadcast campaign here.
Once you’ve set up your schedule/send, select the Review tab.
To review each variant in detail, click through the tabs.
If a tab has icon like this: it means that variant has errors which may prevent it from sending.
Select the tab to review the error:
Close any errors and review each variant, then select Schedule to start sending.
The Scheduled screen displays, showing all scheduled campaigns:
From here you can also navigate to draft campaigns and campaigns which have been sent.
Any variants you opted to Send Now will generate straight away, while Scheduled and Optimise send-time variants will send out in their time slots.
See more in Delivery.