Add tracking parameters to broadcast campaigns

Open the campaign builder for your individual campaign and navigate to the Send tab.

Scroll down for tracking parameters:

Select Add under ‘Tracking parameters’ and enter:

• Your tracking parameter
• The parameter value

See the list of default tracking parameters for reference.

You can also select a user attribute from the Insert personalisation drop-down list. This will populate the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.

You can use Insert personalisation, or you can use any merge tags to include data here.

Select Save to finalise your changes.

Add tracking parameters to variants

If you have multiple variants in your broadcast campaign, you can add individual tracking parameters to each variant. 

From the campaign builder, navigate to the Send tab, then select the segment you want to add tracking to:

Scroll down for Tracking parameters and select Add under ‘Tracking parameters’ and enter:

• utm_content
• {{email.variant.identifier}}

You can also select a user attribute from the Insert personalisation drop-down list.

This populates the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.

Select Save to finalise your changes.

See also:

• Tracking parameters in Ometria
• Add tracking parameters at account level for broadcast

Tracking parameter hierarchy

This section explains the order in which tracking parameters are overridden.

An override means that:

• if a parameter doesn't exist on the previous level, it gets added
• if a parameter does exist on the previous level, the old value is discarded and the new value is used for it

Broadcast emails

• Parameters defined on URLs in the email template.

Overridden by:

• Default email parameters

Overridden by:

• Campaign level parameters - If no parameters are set in the Send tab, these are taken from the account parameters.

Overridden by: 

• Variant level parameter

If you duplicate a broadcast campaign Ometria uses the parameters sent in the Send tab, if any.

If you manually delete all campaign and variant level parameters, Ometria uses your account level parameters.