See also: Getting started with SMS
You can use the Send SMS action with any of the other functionality available in the automation campaign builder, including split tests, triggers, adding contacts to static lists, etc.
Automated SMS are great for welcome campaigns, win-back campaigns, sending personalised messages to VIPs, etc.
Setting up an SMS automation campaign
Create a new automation campaign as usual.
When setting up your actions and conditions, select Send SMS on the green Action node.
You can start typing your message directly in the SMS text field. The preview message displays on the right as you type.
See also: SMS message length
Select personalisation options from the drop down:
You can add other merge tags to SMS, except for those listed in this article: Merge tags for SMS
Links and link shortening
You should always use full length URLs prefixed with http:// or https:// - e.g. http://www.[my-brand].com/shoes
Ometria automatically shortens the URLs in your SMS to 15 characters.
Please don't use an external link shortening service, as generically shortened URLs can affect SMS delivery rates.
Ometria's shortened URL format is: omtr.co/XXXXXXX
Unsubscribe link
Link to unsubscribe is selected by default.
In most markets you are legally required to provide a way for your contacts to opt-out of receiving SMS communications from you.
See also: Managing SMS marketing preferences
Send as transactional
See: SMS send as transactional
Send from
You can choose to override your default sender ID from the SMS builder in your automation campaign:
This means you can use a different sender ID for each segment you send to, e.g. you might want to use a unique sender ID per store.
Save and test
Once you’re happy with your preview, select Save on the Send SMS node and continue setting up your flow.
Testing mode works the same way as for all automation campaigns.
See also: Testing your SMS campaign
Contacts without SMS preferences
If a contact isn’t opted in to receive SMS marketing from you, they will exit the campaign flow after the Send SMS node without receiving an SMS from you.
Which triggers can I use for SMS campaigns?
All triggers can be used to enter contacts into an SMS campaign.
Which opt-out should I use for SMS?
We recommend including a link to unsubscribe from SMS marketing in every SMS you send.
You can do this by selecting the Link to unsubscribe in the campaign builder:
Twilio exceptions
Twilio users can also choose to use opt-out keywords (e.g. STOP), but only if you are using a two-way sender ID that contacts can reply to.
Be aware that Ometria doesn't automatically sync unsubscriptions sent to Twilio via opt out keywords.
If you’re using this method then you must update Ometria with changes to your contacts’ opt-in statuses via CSV file.
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