Campaign performance: Subscribers report

From the Campaign performance dashboard you can track your subscribers vs. unsubscribers over a specific date range.

The data in this report comes from the contact's record, and checks the earliest date they were opted-in (subscribed) to receive marketing communications from you.

See also: Retrieve contacts that unsubscribed using their email client (via API)

Navigation

Go to: Campaigns > Campaign Performance > select the Subscribers report tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

Unsubscribers vs. New subscribers

This graph shows how your number of New subscribers (in blue) and your number of Unsubscribers (in coral) has changed over your selected period.

This graph includes all unsubscribe and subscribe events.

These events may be generated by data from any source, including:

• API call
• CSV upload
• Preferences centre changes

An unsubscribe event is generated when

• a contact changes their subscription status (e.g. via the preferences centre) and Ometria receives a timestamp for the change, or;
• when Ometria observes the change when ingesting data - i.e. contact data was sent previously with 'subscribed', but has now been sent again with a different status.

Mouse-over the columns for more information:

Unsubscribes via campaigns

This table shows the number of unsubscribes from campaigns over your specified period.

This data includes any way that a contact may have unsubscribed from an Ometria campaign, such as:

• via the preferences centre,
• a one-click link unsubscribe, or;
• the contact clicking a list unsubscribe button.

This does not include unsubscribes from any other source (e.g. API, CSV upload) so the numbers here will not match the Unsubscibers vs New subscribers graph.

Sometimes contacts unsubscribe via a campaign without generating an unsubscribe event. This could be for any of the following reasons:

• The contact has already unsubscribed via a campaign - This report shows unique unsubscribes per contact, per campaign; so if a contact unsubscribes from two different emails, it will show up twice in this report but only generate at most one event.

• The contact is already unsubscribed by some other means - e.g. API, CSV upload, etc.

• The contact has previously unsubscribed, resubscribed and is now unsubscribing again - Ometria only generates an event the first time a contact unsubscribes.

The reason for unsubscription is also listed (based on the data in your preferences centre).

The data in this table can be exported to a CSV file by selecting Export.  

Segmenting contacts who unsubscribed in a certain date range

The date that Ometria stores a profile as having opted out is the first known time they opted out.

So, if a contact was already opted out when an unsubscribe timestamp was provided, then an unsubscribe event might not generate, but the contact would still display in the customer filter as having unsubscribed on that date.