In Ometria you can use the Customer filter to create very specific segments based on the custom events you have set up.
- wish list event
- customer requested a brochure
- customer visited an offline store
- customer has visited a specific webpage or has completed a specific action on a website.
Note: The option only displays if you already have Custom events setup for your account.
The customer filter is available from the following screens in Ometria:
- Customer > Segment Explorer > Filter Customers
- Broadcast Campaigns > Select a segment node > Filter Customers
- Reports >
Note: Custom event segmentation is not currently available in automation campaigns - to use a custom event segment in your automation campaigns you should create a dynamic segment in the segment explorer and then use a segment node to filter ‘Customer belongs to segment - which is/which is not’:
Remember, dynamic segments update every six hours - bear this in mind when creating automation campaigns based on your custom event segments.
Segment by custom event
From the customer filter, select your custom event:
You have further filtering options based on the property type for the custom event (defined when the event was set up).
|Property type||Filter options|
|Product||The Select products filter displays and you can choose the products you want to include or exclude.|
|Date||The standard date filters display - see: Segmenting contacts by date.|
|Boolean||Field with the options:
|Number||The following filter options are available:
|String||A text field displays - you will need to enter an exact match to the data being passed with the custom event. E.g. Store ID.The following operators are included for further filtering:
Event occurred is a filter option specific to custom events.
This filter returns all contacts for whom the custom event has or has not occurred - e.g. all contacts without a product wishlist.
By default, this is set to 'True' - i.e. the event has occurred.
Date event occurred
Date event occurred returns all contacts for whom the custom event occurred on a specific date - e.g. all contacts who requested a brochure in September.
This filter option comes with all of the usual date filters for further segmentation.