Broadcast campaigns performance: Campaign list – Ometria Help Centre

This in broadcast campaigns performance table lists all of your sent broadcast campaigns.

You also have the option to view the associated variants for each campaign - just select ‘Yes' from the Show Variants drop-down.

The values in this table are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.

Select the KPIs you'd like to report on from the Columns Selected drop-down:

KPI	Description
ID	The campaign ID, a unique number generated when you create a campaign.
Campaign ID	The campaign ID, a unique number generated when you create a campaign.
Campaign title	The title of the broadcast campaign as defined in the broadcast campaign builder.
Campaign subject	The subject line of the campaign as defined in the broadcast campaign builder.
Date started sending	The date your campaign began sending emails.
Contacts targeted	The number of contacts that met the segment conditions for this campaign - this number is the total before suppressed contacts are removed, and may differ from the 'Emails sent' number.
Emails sent	The number of emails sent in this campaign.
Emails delivered	The number of emails delivered in this campaign.
Email opens	The number of unique opens in this campaign.
Email clicks	The number of unique clicks in this campaign.
Email hard bounces	The number of emails that hard bounced in this campaign, i.e. the contact's address is invalid. See: Bounce management in Ometria
Email soft bounces	The number of emails that have soft bounced in this campaign, i.e. they reached the contact's inbox but bounced back for other reasons. See: Bounce management in Ometria
Number of unsubscribes	The number of contacts who unsubscribed after receiving this campaign.
Number of complaints	The number of emails in this campaign that led to a spam complaint.
Delivery rate	The percentage of emails in this campaign that reached recipients' inboxes - minus all bounce types (not just hard and soft) and contacts on suppression lists.
Open rate	The percentage of delivered emails that have been opened at least once in this campaign.
Click through rate	The percentage of delivered emails in this campaign that have been clicked at least once.
Click to open rate	The percentage of opened emails in this campaign that have been clicked at least once.
Order to open rate	The percentage of opened emails in this campaign that led to valid orders being placed.
Order to click rate	The percentage of clicked emails in this campaign that led to valid orders being placed.
Bounce rate	The percentage of sent emails in this campaign that bounced. Note: This rate includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See Bounce management in Ometria for more information.
Conversion rate	The percentage of delivered emails in this campaign that led to a valid order being placed.
Unsubscribe rate	The percentage of contacts who unsubscribed after receiving an email from this campaign.
Complaint rate	The percentage of emails in this campaign that led to a spam complaint.
Orders	The number of valid orders attributed to this campaign. See: Order attribution in Ometria
Total revenue	Total revenue from valid orders attributed to this campaign. See: Order attribution in Ometria
Average order value	Average revenue per valid order that is attributed to this campaign. See: Order attribution in Ometria
Revenue per email	Average revenue per email that has been delivered in this campaign. See: Order attribution in Ometria
Suppressed recipients	The number of contacts in this campaign who didn't receive the email due to being on a suppression list.
Missing preferred language	The number of contacts who don't have a preferred language assigned to them. If a contact without a known language enters a multi-language campaign, the fallback will apply.

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