Add tracking parameters at account level

See also: Adding tracking parameters to automation campaigns

Go to: Account > Settings > Email Settings

Under Automation campaigns, locate the Default tracking parameters fields and enter:

• Your tracking parameter
• The parameter value

See the list of default tracking parameters for reference.

You can also select a user attribute from the ‘Insert personalisation’ drop-down list. This will populate the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.

You can use ‘Insert personalisation’, or you can use any merge tags to include data here. 

Select Add to add further parameters.

Click Save to preserve your changes. 

Merge tags

You can add merge tags in your tracking parameters if you want to report on specific parts of your automation flow.

For template: 

{{email.template_title}} - where the title of the template used is as defined under Campaigns > Templates. 

For example, you can label a send node in your automation flow and then add the merge tag {{node_title}} to your utm_content parameter:

utm_content={{email.node_title}}

Add further granularity by appending the segment and node titles, concatenating this - for example:

utm_content={{email.segment_title}}_{{email.node_title}}

See merge tags for more.