See also: Add tracking parameters at account level
Go to: Campaigns > Automation Campaigns
Select your campaign, and from the automation flow, select the ‘Settings’ cog:
The Edit Campaign Settings pop up displays.
Click Add under Email tracking parameters or SMS tracking parameters and enter:
- Your tracking parameter
- The parameter value
See the list of default tracking parameters for reference:
You can also select a user attribute from the ‘Insert personalisation’ drop-down list.
This populates the required merge tag, allowing you to track attribution specific to the contact who clicks through to those fields.
You can use Insert personalisation, or you can use any merge tags to include data here.
Click Save to preserve your changes.
Tracking parameter hierarchy
This section explains the order in which tracking parameters are overridden.
An override means that:
- if a parameter doesn't exist on the previous level, it gets added
- if a parameter does exist on the previous level, the old value is discarded and the new value is used for it
Automation emails
- Parameters defined on URLs in the email template.
Overridden by:
Overridden by:
Overridden by:
Ometria SMS
- Parameters defined on URLs in the SMS builder
Overridden by:
Overridden by:
Overridden by:
Twilio SMS
There are no default parameters for Twilio SMS users.
For SMS sends using our integration with Twilio, Ometria only appends parameters defined on the URLs used in the SMS builder.
Ometria does not apply account or campaign level parameters, which means you can add them manually to your links in the SMS builder.
Push notifications
- Parameters defined on URLs in the push template.
Overridden by:
Overridden by:
- Account level parameters for email
Overridden by:
- Campaign level parameters set for email
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