Add tracking parameters to an automation campaign – Ometria Help Centre

Note: Any tracking parameters that you add at 'campaign level' will add to, merge with, or overwrite the tracking parameters you defined at account level.

Go to: Campaigns > Automation Campaigns

Select your campaign, and from the automation flow, select the Settings cog:

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The Edit Campaign Settings pop up displays.

Click Add under Email tracking parameters or SMS tracking parameters and enter:

Your tracking parameter
The parameter value

See the list of default tracking parameters for reference:

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Click {} to search and add merge tags.

This allows you to track attribution specific to the contact who clicks through to those fields.

Click Save to preserve your changes.

Tracking parameter hierarchy

This section explains the order in which tracking parameters are overridden.

An override means that:

if a parameter doesn't exist on the previous level, it gets added
if a parameter does exist on the previous level, the old value is discarded and the new value is used for it