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Default tracking parameters for SMS

Louise
  • Updated

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Be aware: Any default tracking parameters for automation in your channel settings will override the default parameters Ometria sets for email and push notifications.
Parameter Data
utm_medium

sms

If you have utm_medium = email set up at account level, you can override this for an SMS specific campaign by setting utm_medium = sms at campaign level.

Note: If you're using email, SMS and push in the same campaign, utm_mediumis assigned based on the node by default. This means that the campaign name will be the same regardless of the channel, but the medium will be different. However, if you change the parameter at campaign level then this overrides the default, so all channels are assigned the same utm_medium.
utm_source automation
utm_campaign {{message.campaign_title|urlencode}} 

Tracking parameter hierarchy

This section explains the order in which tracking parameters are overridden.

An override means that:

  • if a parameter doesn't exist on the previous level, it gets added
  • if a parameter does exist on the previous level, the old value is discarded and the new value is used for it

Ometria SMS

Overridden by:

Overridden by:

Overridden by:

Twilio SMS

There are no default parameters for Twilio SMS users.

For SMS sends using our integration with Twilio, Ometria only appends parameters defined on the URLs used in the SMS builder.

Ometria does not apply account or campaign level parameters, which means you can add them manually to your links in the SMS builder.

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