Create personalised automation campaigns using your Wunderkind campaigns as entry triggers.
Wunderkind is a performance marketing solution that helps brands reach new customers by creating personalised experiences.
You can send custom events from Wunderkind to Ometria and use them to trigger and enrich your automation campaigns.
You'll be able to see all of your Wunderkind events and sent emails in the single customer view for each contact.
Before you begin
To get started with Wunderkind, first contact your Customer Success Representative.
You'll also need an account with Wunderkind.
Setting up your Wunderkind integration
Get in touch with your Customer Success Representative at Ometria.
Next, speak to your contact at Wunderkind, who can confirm which custom events you'll need in Ometria.
Ometria will work with the team at Wunderkind to create the custom events you request and set up the integration for you.
Setting up a Wunderkind campaign in Ometria
Once you've set up your integration with Wunderkind you can start creating automation campaigns triggered by Wunderkind events:
See also: Create a new automation campaign
We recommend setting up your campaign as follows:
Campaign node | Description |
Entry trigger |
Select the relevant Wunderkind custom event. These differ from retailer to retailer, and it depends how you set up your integration. |
Re-entry condition |
Set to 'Allowed every 0 hours' Campaign re-entry is managed in your Wunderkind account. |
Entry wait | No wait. |
Exit condition | None required. |
Segmentation |
Set up your segmentation however you like. Note for Wunderkind: If you are setting up a campaign for a retailer, please consult with them when setting up segmentation, as every use case has different requirements. |
Wunderkind email templates
Add a Send email action to include a template in your campaign.
We recommend setting up your email template with the following details:
Field | Description |
Select template |
Choose your Wunderkind email template. These are set up by Wunderkind as part of the initial integration with Ometria. |
Subject line |
Enter a subject line for your email. You can use the subject line builder to personalise the subject line, or our AI subject line generator for some inspiration ✨ |
Pre-header | Enter a preheader. |
Product recommendation |
Leave this field as 'None'. Product recommendations are included in the Wunderkind template. |
Coupon code | Leave this field as 'None'. |
Unsubscribe links
If you want to direct recipients to the Ometria preference centre, always make sure you're using the correct store ID and are dynamically populating the Ometria profile ID.
Example:
https://ometria.email/{store_id}/profile/{{profile_id}}/unsubscribe/
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