September 2024 – Ometria Help Centre

🚀 Upgrade your overlays!

We've redesigned our overlays to supercharge your onsite lead acquisition.

New features include:

Capture phone numbers as well as email
Multi-versions! Create and publish many overlays as you like!
Double opt-in for your overlay campaigns!
Analytics for live overlays

Note: If you are already using a single overlay in Ometria, you'll need to raise a request with the Support Team to upgrade your existing overlay.

Get started here: Website overlays overview

📱SMS KPIs in campaign performance

You can now quickly filter between channels in the Automation campaign performance reports:

We've also added some brand new SMS KPIs for those using Ometria SMS:

KPI	Description
SMS sent	The number of SMS sent.
Test SMS sent	The number of test SMS sent.
SMS delivered	The number of SMS delivered not including bounces.
SMS clicked	The number of SMS that have been clicked at least once (i.e. unique clicks).
SMS click through rate	The percentage of SMS that have been clicked at least once.
SMS bounced	The number of SMS bounces.
SMS bounce rate	The percentage of sent SMS that bounced.
SMS unsubscribes	The number of contacts who unsubscribed from SMS after receiving a campaign.
SMS orders	The number of orders attributed to SMS.
SMS revenue	Revenue from valid orders attributed to SMS.
SMS delivery rate	The percentage of sent SMS that were delivered to the recipient.
SMS order to click rate	The percentage of SMS that were clicked at least once and led to an order being placed.
SMS conversion rate	The percentage of delivered SMS that led to an order being placed.
SMS unsubscribe rate	The percentage of contacts that unsubscribed after receiving an SMS.
Revenue per SMS	The average revenue per SMS delivered.
SMS average order value	The average value of an order attributed to SMS.

See also:

⭐ Trustpilot review invitations

Connect to Trustpilot via webhook and generate review invitation links.

Invite your customers to review your products and/or services on Trustpilot:

Note: This is separate from our Trustpilot product review scores integration which allows you to collect and store your contacts' product reviews and scores in Ometria. You don't need that integration to use this one.

See: Send Trustpilot review invitations

📅 Custom field date validation

From 31st October 2024 Ometria will be validating dates sent via a custom date field.

The date custom field type is also being upgraded to a DateTime type, which means they can now include times and timezones.

Dates using the datetime field must be sent in ISO 8601 DateTime format with timezone offset YYYY-MM-DDThh:mm:ss+Z.

Warning: If you send a date in the incorrect format Ometria drops the payload and won't ingest the data.

See also: Create a custom field

⚙️ Improvements

You can now preview the broadcast emails a contact has received in the Marketing tab of the single customer view. The preview link for broadcast expires after 14 days.

🐛 Bug fixes

We've fixed a bug that was causing product variants to vanish from the automation campaign trigger.
We corrected an issue that was sending the same timestamp for "campaign updated" and "campaign created" in the broadcast campaigns landing page.
We've fixed a bug that was preventing some users from editing their enter contacts at a specific date and time trigger.