August 2024

🎵 Sync segments with TikTok

You can now set up a social sync for TikTok just like you can for Facebook and Google Ads:

Sync any of your Ometria segments with your TikTok audiences to reach and re-engage your customers across multiple channels.

See: Setting up a TikTok audience sync

📱SMS double opt-in

You can now send a double opt-in SMS when your contacts sign up to receive SMS marketing from you.

See: Double opt-in for SMS

See also: Managing SMS marketing preferences

New tab in SCV - SMS consent log. Changes to SMS consent, NOT EMAIL. (But that's coming soon!)

💬 Send transactional SMS

See: SMS send as transactional

Send transactional SMS such as 'order received', 'order shipped', 'refund processed' to your contacts from the SMS builder.

This checkbox will send the SMS to all contacts who pass through the SMS send node regardless of quiet hours, frequency caps or opt-in status. 

Marketing consent is strictly regulated in many countries, and you must never use this checkbox to send marketing communications.

⏳ Wait nodes in contact's local timezone

We've updated our wait nodes with the option to use your recipient's individual timezone, rather than your account timezone.

See: General wait nodes

See also: Contact timezone

You can use this to send scheduled SMS, push and email to your contacts, making sure they get the message at the right time for them.

Region specific quiet hours are applied by default. 

🔗 Webhooks as automation triggers

Build your own custom integration with any third party tool!

You now can set up webhooks in your automation campaign flows to send Ometria events to your API endpoint.

See: Using webhooks in automation campaigns

This is a useful method for building custom integrations with third parties Ometria doesn't currently have a native integration for, e.g. direct mail providers.

🛍️ Restrict product recommendations to specific products

You can now choose to restrict your product recommendations to a group of specific products from your catalogue.

See: Create a new product recommendation

When setting up your product recommendation, choose Restrict to a list of products, then Select products to create your list.

The product recommendation will only display the products you've chosen. 

⚙️ Improvements

• Segments scheduled to auto-archive - the first auto-archive will take place on 28th August 2024
• Sync segments – You can now choose to sync non opted-in contacts for the Facebook and TikTok social syncs.
• We updated the timezone in our self-serve data export to make sure it matches your account's timezone.
• We've released a separate permission for Ometria users to access the email interaction cohort report. Any users already in Ometria will have this permission checked only if they already had access to the products, cohort or orders report.

🐛 Bug fixes

• Images broken in daily reports - we've corrected an error that was causing an issue in the daily reports. 
• Scheduling broadcast variants to send at different times - we fixed a bug that caused confusion when scheduling broadcast sends - it appeared as though the scheduling options were inactive when moving between variants.