📈 Coupon code analytics

Why?

We want to help you and your team understand the impact coupon codes have in your revenue and conversion rates so that you can adapt your marketing strategy effectively.

What's new?

Campaign performance: Broadcast

We've added the following metrics to your broadcast campaign performance dashboards:

• In the broadcast campaign performance campaign list
• In the contact analytics and variants tabs for individual broadcast campaign performance

We've backfilled six months' of data for these metrics, so you can go and look at your past campaign performance right away! 

Single customer view

For information on which coupon codes your contacts have been assigned, go to the Contact details screen (AKA the single customer view).

Scroll down the page. 

You'll see Coupon codes in the left-hand panel under Dynamic and Static segments:

You can see which coupon codes this contact has been assigned, and which they have redeemed.

Click on the name of a coupon pool to open it in a new tab.

Hover over the status to see the date each coupon was assigned, and (if relevant) redeemed: 

See: Coupon codes in contact details

⏩ Estimate audiences faster

Why?

The estimate recipients feature in the broadcast builder was very slow to load for retailers with large databases.

What's new?

We've made a number of improvements to the calculation and design of our estimate audience feature to provide a much speedier and more reliable performance:

See: Estimate audience

You can also estimate the audience of your segments directly from the customer filter.

Select Estimate contacts in the customer filter wherever you are in the platform, e.g. building a campaign, the segment explorer, etc. 

Improvements

Here are some improvements we've made to your experience over the past month:

• Send unsubscribes to Shopify - A new connection that allows Shopify users to send Shopify opt-out data. 
• Heatmaps: deduplicated clicks - Clicks from the same recipient within the same email are only counted once if they happen within one second of each other  - even if the clicks are on different links. This is to decrease any inflation of your clicks which might be due to bots.
• Heatmap hotspots - we've made some tweaks to the way hotspots are displayed in your heatmaps to make sure that colour and size is more reflective of your click numbers.
• Heatmaps for split tests with winners - The winning variant in your broadcast split tests (with winners) now displays in the heatmaps view.
• Facebook sync consent - In line with recent DMA regulations, Ometria's Facebook and Google Ads syncs now only sends contacts to Facebook/Google if they are opted-in to receive marketing.
• Cancelled broadcast campaigns hidden - We've tidied up your broadcast campaigns dashboard by hiding any campaigns that have been cancelled. You can see them again by selecting the Include cancelled campaigns checkbox.