October 2024

🌟 Even better overlays!

Building on last month's multi-version overlay release, we've added some extra features to help you personalise your lead acquisition and gather more information from your leads.

Layouts

Choose a layout for your overlay and define the image position and webpage alignment:

See: Overlay layouts

Custom fonts

See: Custom fonts for overlays

Add custom fonts to your overlays to provide a consistent brand experience across your website:

Google fonts are enabled by default.  

If your brand has a unique custom font (i.e. it was designed specifically for your website) raise a request with the Support Team asking them to update the custom font source for your account.

Customer fields

See: Add customer fields to overlays

You can now include customer-related fields in your website overlays to collect the following default fields:

• Gender
• Date of birth

Or any of your string or date custom fields for contacts. 

Choose a field to add and then use either a dropdown menu or a free text field to gather the information.

You can also create a hidden field to collect data like preferred language or country without asking your leads to select anything.

Tags for overlays

See also: Overlays tags

If you have one store URL for all of your markets (e.g. example.com serves the UK, US, Germany, France, etc.), then you'll need to set JavaScript tags on your store to use multi-market overlays.

See our developer docs for guidance: Setting tags for overlays

Once the tags are set, you can add them to your Overlay versions to make sure the right overlay shows to the right visitors. 

Choose your overlay device type

You can now select the devices you want to display your overlay on:

• Desktop and mobile
• Desktop only
• Mobile only

See: Overlay types

Analytics

We've beefed up your overlay analytics, so you can now check how your overlay campaigns are doing overall, or per version.

See: Overlay analytics

📈Improved reporting experience

See: 

• Create reports
• Save and schedule reports

We've made some changes to four of our key reports:

• Cohort report
• Email interaction report
• Products report
• Orders report

Once you've created a report you can save it and either:

• Select Run the next time you want to refresh the data, or;
• Schedule the report to run automatically on a regular basis.

You can also send reports via email to other Ometria users in your organisation.

You can have 50 saved reports and 20 scheduled reports in Ometria. 

💡 If you need more, please get in touch with your Customer Success Representative.

📱SMS enhancements

Historical double opt-in

You can now double opt-in your existing contacts - not just new leads!

To do this, include the {{ double_optin_url }} merge tag in your SMS sends.

See: SMS double opt-in for historical contacts

If your contacts previously double opted-in through another system, you can also update their opt-in status via CSV upload. 

Include the header channel_sms_marketing_optin_level in your CSVs, and enter "double" for double opt-in:

Multiple sender IDs per market

You can now choose to override your default sender ID from the SMS builder in your automation campaign:

This means you can use a different sender ID for each segment you send to, e.g. you might want to use a unique sender ID per store. 

See: Sender IDs for SMS

⚙️ Improvements

This month we improved the previews in the broadcast campaign overview screen, making sure they update every time you save new changes.