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July 2024

Louise
  • Updated

🗺️ Build geo-targeted segments

You can now create geo-targeted segments of your contacts based on their location using the customer filter:

See: Creating a geo-targeted segment

Note: To create segments based on contacts' proximity to your physical stores, you need to update your store settings for geo-targeting first.

📱Link shortening for SMS!

If you send SMS via our Twilio integration, Ometria now automatically shortens the URLs in your SMS for you. 

Warning: Please don't use an external link shortening service, as generically shortened URLs can affect SMS delivery rates.

Ometria's shortened URL format is: https://omtr.co/XXXXXXX

See: Setting up an SMS campaign: Links and link shortening

Screenshot 2024-07-17 at 09.48.59.png

Stay tuned for more SMS releases in the coming months!

🚦Automation campaign opt-in rules

Automation campaign entry triggers now enter contacts based on the send nodes in your campaign.

Opt-in status is checked when a contact reaches a Send email, Send push notification or Send SMS action, so any contacts who are not opted-in to receive those marketing communications from you will leave the campaign.

E.g. Jane has opted-in to SMS but not email. The campaign includes both Send email actions and Send SMS actions, so Jane enters the campaign and only receives SMS; not emails.

If your campaign doesn't use any send actions at all, e.g. only sync segments, add to list, remove from list, update contact data, etc. then all contacts can enter regardless of opt-in status.

Note: If you have a Send email action which is marked Send as transactional, all of the contacts who reach this action will get send an email.

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